Email isn’t dead and it’s far from being dethroned as the most effective tactic for marketers. Despite social media being the newer, shinier tool for marketing, which may seem like the best way to build your brand awareness and capture new leads, convincing your social media followers to volunteer their email addresses is still the best way to own your audience. How powerful would it be if both tools were integrated to work towards your overall marketing strategy? With both channels using different tactics, you can extend the reach […]
You’ve put together a solid review strategy to improve local SEO and build your online reputation, and now you’re seeing a few subpar reviews come in – don’t panic. A few negative reviews are inevitable. According to research from TrustPilot, venting frustrations is among the top motivations for writing online reviews. People want to share a notably good or bad experience to feel empowered or help others make a better buying decision. Instead of feeling disappointment or frustration when a negative review comes in, try to see value in […]
Switching Banks is Hard. Luckily, it’s not impossible. Switching. Banks. Is. Hard. Like – getting-a-toddler-to-sit-still, opening-a-pickle-jar-on-your-91st-birthday, changing-political-views-on-social-media hard. Yet as financial institutions, we all want to achieve that brass ring, to become their primary financial institution – with all the loan and share balances that come with that relationship. So let’s take the hard and make it eas…OK. OK. Let’s take the hard and make it less hard. It’s gonna take more than a banner ad Helping a potential customer switch to your place won’t happen with […]
There are certainly some industries ripe to produce the razzle dazzle social media content that we love to see in our newsfeeds—the beautiful models, game-winning statistics, new movie releases, breaking news headlines. While you might think the inspiration for content may come easier in a fast-paced, highly visible, large corporation or adorable, mission-based nonprofit, it doesn’t mean social media can’t be an effective player in your marketing line-up. Let me start off by saying “boring” is a completely subjective judgement. There is no such business that will appeal to […]
The digital landscape for how you market your business and connect with customers at a local level is extremely important. As more local businesses create a stronger presence leveraging local search, reviews, and social media connections, it can become a more challenging task for businesses with multiple locations to manage. In order to compete with smaller businesses in all of your locations, you will need to create a concentrated and efficient local social media strategy. Why is Localized Social Marketing So Important for Multi-Location Brands? In their latest […]
If you work in higher education marketing and your job requires any of the following: new student recruitment current student interactions graduate student communications Then I am writing this blog post just for you (but wait – if you don’t work in higher education and your job doesn’t require any of the above, you’ll probably still get some great ideas from the rest of this blog. Stick around!). We’re about to dive into the world of influencer marketing and how you can integrate this tactic into your own […]
What’s now, new and next in social media for marketers? In the ever-evolving world of social media – from platforms to platform enhancements – the landscape is looking great for marketers in 2019. Let’s consider five new social media tactics to try in 2019. Tune and Improve Your Facebook Ad Targeting Ad targeting via Facebook got a great upgrade this year with the introduction of household income by U.S. ZIP code. In simple terms, this means for any given zip code, there’s an average income per household marketers […]
Don’t have email addresses for everyone on your marketing list? Try adding LinkedIn Sponsored InMail as a touchpoint to your next campaign. How Does LinkedIn Sponsored InMail Work? Sponsored InMail offers a great way to digitally reach prospects outside of the email inbox. Sponsored InMail delivers a message you create—much like a standard LinkedIn message—to the LinkedIn inbox of your selection or your targeting. It’s like sending an email to someone, except you don’t have to have that person’s email address for the message to reach them. Setting Goals for […]
LinkedIn has completely overhauled their LinkedIn Group’s experience, and I have to say that I am loving it. Back in February, LinkedIn completely scrapped their standalone Groups app, in an effort to reintegrate it back into the core user experience of the platform. Last month LinkedIn introduced their new and improved Groups experience and here is what you can expect to see, according to LinkedIn group director of product Mitali Pattnaik: Enhanced group participation Group activity notifications Access anytime, anywhere Check out all of the exciting details that […]
In a previous blog post, I talked about how to build a social media strategy for ecommerce sales, however my main focus in that post was only on B2C brands. So today, I want to solely turn my attention to B2B ecommerce and why it is just as important for them to have a well thought out social media strategy to help drive brand awareness and increase their B2B ecommerce sales. First, let’s start by saying that ecommerce is not limited to B2C. If you’re in B2B and you […]
Looking for ways to add visual content to your social messages and email campaigns? It’s easy to ❤ the personality emojis and gifs can bring to your brand, but they aren’t meant for everyone…or every situation. Before you turn yourself into a marketing unicorn, read our tips on incorporating visual content into your messaging—without overwhelming your audience. Here’s how: 🦄Understand Your Audience This is probably the #1 rule to remember when it comes to using visual content in your everyday marketing strategy. Understanding your audience should help […]
Summer vacation is almost here, but don’t swap your shoes for flipflops just yet. For marketers in higher education, this is the perfect time to map out your social media calendar for the academic year. Social media is a key component of a good content marketing plan, and like any plan, you should start your social media calendar for the academic year with goals and KPIs. Here’s how: Social Media Marketing Goals Content marketing is most successful when you understand what you hope to achieve. Setting goals (examples […]
Understanding the relationship between ecommerce and social media is essential when it comes to building your brand, connecting with your target audience, and launching a social media strategy for ecommerce sales. As digital marketers, it is our jobs to stay on top of the latest best practices and industry trends. But let’s be honest, there is not enough time in the day to keep up with the ever-changing world of digital marketing. Which is why I’m here to help you out! How to Build a Social Media Strategy for […]
I live for random holidays. Not only as a consumer, but also from a marketer standpoint. Who knew there was a National Cotton Candy Day? If you didn’t, it’s today. December 7th – you now have a valid justification to go find that sugary fluff that we classify as candy…you’re welcome. While we have survived Black Friday, Cyber Monday and Giving Tuesday, the popular shopping days don’t stop there. I’ve found a few more that you may be able to add into your Holiday Marketing Plan: Dec. 15th Free […]
In August, Facebook became the latest big name to jump into the original video content category with its new Watch tab. Content, which is produced for Facebook by partners, earns Facebook 45% of ad break revenue (partners get to keep the additional 55%). It’s a move designed to keep more eyeballs on Facebook for longer, which is to say more data—and opportunities—to sell to advertisers. We asked Jr. Account Coordinator Jesse Eiskina to share her rundown of the new feature and what marketers should expect. If you haven’t noticed […]
Welcome to the age of the influencer, where consumers trust online reviews as much as a personal recommendation. For marketers, that means what those reviews say—and what we do with them—has as much to do with our marketing strategy as it does with our customer service record. According to the most recent BrightLocal Consumer Review Survey, 74% of consumers say that positive reviews help them trust a business more, and nearly 54% of people will visit that company’s website after reading those positive reviews (how’s that for inbound?). Consumers […]
I set out to answer an age-old social media question with this blog post: is there any truth to the claim that social media platforms (particularly Facebook) punish brands for posting content from a third-party tool? I had a plan to answer this question very simply, and it was a question I wanted to clarify for all of us using marketing automation platforms to post content to social. I wanted to state that prior to 2011, the claim that Facebook favored content directly posted to Facebook was true. That […]
Facebook is for B2C and LinkedIn is for B2B—end of story, right? Well, not exactly. Social media marketing has a complicated history with digital marketers. We’ve been working under a series of assumptions about what we should do and where we fit, depending on our B2B or B2C label. We began to believe that B2B marketers should dump all of their resources into LinkedIn. We demanded that B2C marketers live exclusively on Facebook and Instagram. We flooded feeds with clever puns and pretty pictures, and we forgot […]
So, You Decided to Run Terrestrial Radio Ads… Why: You wanted to achieve mass reach, with a low CPM, to reach a captive audience. You know your target demo is there, and 93% of U.S. adults still listen to AM/FM radio each week! It’s a no-brainer, right? Right? Radio listening is quite literally “wireless”. There is no meter to measure actual usage. There are no tickets sold, there are no circulations audited. There is no quantifiable “click-through” to point back to. The ratings systems of Nielson, Arbitron and holding companies […]
It’s never too early to start forecasting what’s going to be ‘the next big thing’ in the digital marketing and tech landscape in 2017. emfluence has compiled trends and expectations from across our agency team members to bring you an array of predictions for what to look for, and more importantly plan for in 2017. The boldest prediction of all? 60% of the time our predictions are right, every time.
Let’s talk about social media marketing for a bit. I know, there are plenty of articles about the use of social media for businesses, so you’re probably sick of this topic, but if you’re interested in one more thought on the subject I guarantee you won’t be disappointed. For many businesses, particularly those without the budget to hire a digital agency or marketing professional to manage their accounts, social media can seem like a major time commitment. You know that to do social media right, you can’t just broadcast a […]
Is it obvious that Instagram Stories is a Snapchat rip off? Absolutely. Does it matter? Not in the least. If you already have Instagram, you now have the feature power of Snapchat behind it. Without the trouble of building and managing a completely separate channel and audience.
Gen-Z members are breaking the molds of Millennials that came before them. Marketers need to be on notice with this up and coming generation now that they are entering the workforce. They have purchase power, knowledge and you are going to have to work to get them as customers. Gen-Z have expressed distinct differences in their behaviors and preferences, but they are also continuing down certain paths that have been laid out by Millennials.
Certainly, you or a loved one has contracted the Pokémon Go fever currently sweeping the country. It’s everywhere. It has even infected a good portion of the emfluence office (We’re all on Blue Team in case you were wondering.) The game has already become a legitimate sensation, overtaking Instagram and Twitter for daily active mobile users since launch. People can’t stop talking about it on social media, and I can only imagine office productivity throughout the country has taken a nose-dive since release. For those who may not know, Pokémon […]
We recently partnered with client Boulevard Brewing Co. on a paid media campaign around their annual beer and music festival, BOULEVARDIA – including Facebook’s Canvas Ad Units. Based on the results we saw, we are full Canvas converts – and it’s not the Boulevard beer talking.
If you are a digital marketer, then odds are that you touch content production in one way or another. That also means that you're well aware of the myriad of tools out there that can help streamline development and help you produce like a pro. This post highlights a few of my favorite "content things" that I use on a daily basis to improve and streamline the production process. Let's get one thing out of the way: these are not content hacks. These are tools, plug-ins and browser extensions. "Hacking" […]
You can blog and publish content regularly. However, if your site content isn’t converting your website/blog readers into actual contacts – then what’s the point or value behind it? Every marketer inevitably hits a content wall and bandwidth restrictions to keep churning out blog posts, social posts, infographics, videos, podcasts…you name it. The key is to keep the content and conversion wheels in motion, even while you’re not at the actual wheel creating it.