social media marketing

Social media marketing used to be straightforward. You posted, your followers saw it, and engagement followed. But today’s social landscape is a different game.   In…

Reddit is often referred to as “the front page of the internet”, but for marketers, it’s something even more valuable: a direct line into tightly…

Update: This post was originally written before TikTok received a 90-day stay of execution in the United States. We’ve updated the post to reflect the…

It’s easy to get swept up in the hype. Bluesky, a social network created by former Twitter CTO Jack Dorsey, originated as a project within…

It might sound counterintuitive to describe a digital marketing medium as “human”, but by its nature, social media is a very human marketing channel. It’s…

Social media sits alongside content and email marketing in an ecosystem that I like to call the holy trinity of inbound marketing. When the power…

As marketers, we’re always up for exploring innovative ways to reach new audiences and connect with current ones. Driving local engagement with target audiences can…

Social media has become an integral part of the customer experience especially in this day and age where many things have gone digital. These platforms…

Social media is a powerful tool with ways to connect people unlike ever before. Customers are able to interact with businesses in real time and…

As much as we hate (or love) to admit it, social media has become a core part of our lives, and as a result, our…

Video is, without a doubt, the most preferred content format on social media amongst Gen Z audiences who flock to the big three social video…

Social media is a powerful tool that pretty much everyone has jumped on, especially in the past few years. It helps you nurture current customers…

Like other forms of social media, TikTok is a useful way to connect with your audience and potential customers. This is a platform that is…

There’s been no shortage of social and content topics to touch on this year as we continue to navigate the world of platform algorithms, marketing…

Clients constantly tell me that they “don’t get” social media. That’s a shame because it really isn’t rocket science. Social media is just an extension…

By this point, we all know that there’s more to social media than following up on trends and creating the most exciting content. Instead, social…

There can be a lot of pressure and expectations when it comes to the holidays — not just for consumers looking to top off their…

Social media is the ultimate channel for communication these days. In an age that’s dominated by packed schedules and juggling tasks, social media has become…

If you really break down how B2B and B2C marketing works, the end goal is the same. It seems like the marketing world these days…

If your social media campaigns lack engagement, it may be time to inject a little personality into your brand and invest in influencer marketing.   …

Let’s go back to those marketing 101 courses that break down the details of how the world of selling works. There’s the traditional path for…

The world of Facebook Ads revolves around a few distinct ideas—the first being your objective, the second being your ad format, and the third being…

Learning the intricacies of Facebook is not something you can master overnight, especially when there are so many factors involved in making a post great…

We’d all love for our Facebook posts to work exactly like we have in mind, showing up exactly when and where we want them to…

Social media has driven the way society interacts with one another. This is a highly personalized world of its own which means making a post…

If you boil a great marketer down to their essence, you’ll find a storyteller. They share ideas, entertain and inform, as a way to guide them down…

When Instagram first rolled out their new Instagram Stories feature in 2016, many people (myself included) were very skeptical. These short videos seemed like a…