Social Media Marketing Business Mistakes to Avoid

Social Media Marketing Business Mistakes to Avoid


Social media is the ultimate channel for communication these days. In an age that’s dominated by packed schedules and juggling tasks, social media has become the quicker than quick way of absorbing and sharing information. Sure, we’re still using texts and even emails or phone calls to keep in touch with our social circle but how many of you are also chatting in your Instagram inbox, tagging friends on funny Facebook posts, doling out quick reactions through IG stories, or mentioning your friends in Twitter threads?    If you’re like […]

Why Social Media is So Important to B2B Marketers

Why Social Media is So Important to B2B Marketers


If you really break down how B2B and B2C marketing works, the end goal is the same. It seems like the marketing world these days tries to separate the two. Yes, there are distinctions like who’s involved with the purchase decision, but at the beginning and end of the sales funnel, you are still working to get someone interested enough to explore your brand and, ultimately, convert.    In that same breath, we should emphasize that social media marketing should be just as important to B2B marketers as it is […]

Influencer Marketing: What Impact Does It Have on Your Current Social Media Plan?

Influencer Marketing: What Impact Does It Have on Your Current Social Media Plan?


If your social media campaigns lack engagement, it may be time to inject a little personality into your brand and invest in influencer marketing.    Influencer marketing can be defined as a strategy primarily played out on social media channels. It typically involves brand mentions, endorsements and product placement from individuals who have an expert level of knowledge or wide sphere of influence across their field of interest.    It would be a mistake to dismiss the potential of influencer marketing as something that is only of interest to Gen […]

Social Media Marketing vs Traditional Marketing

Social Media Marketing vs Traditional Marketing


Let’s go back to those marketing 101 courses that break down the details of how the world of selling works. There’s the traditional path for marketing (TV, radio, direct mail, etc.) and now, thanks to the internet, there is also a digital path (email, SMS, social media, etc.). And, as we’ve all seen, digital is quickly becoming the dominant form of marketing especially when it comes to social media advertising.     Social media is everywhere and has the potential to reach nearly everyone. Just take my 80 year old grandmother […]

What are the Different Types of Facebook Ads?

What are the Different Types of Facebook Ads?


The world of Facebook Ads revolves around a few distinct ideas—the first being your objective, the second being your ad format, and the third being your targeting options. While many can get these mixed up, understanding the purpose of each of these will help you understand how Facebook Ads work and how to sort through the many different types to create an effective engagement tool.    Facebook Ad Objectives The ad objectives refer to your goals as a business owner. There are 15 objectives that business owners can choose from […]

How to Get Your Facebook Posts Seen by More People

How to Get Your Facebook Posts Seen by More People


Learning the intricacies of Facebook is not something you can master overnight, especially when there are so many factors involved in making a post great in the eyes of your users, and a different set of factors that make it great in the eyes of Facebook’s algorithm.     Luckily, the objective is similar with both, and that’s engagement. Getting a feel for engaging content while figuring out the tips and tricks of Facebook from its tools to its algorithms may be a bit of a learning curve, but it is […]

Essentials for Getting Noticed on Facebook

Essentials for Getting Noticed on Facebook


We’d all love for our Facebook posts to work exactly like we have in mind, showing up exactly when and where we want them to and to the exact (and large) audience we are targeting. Unfortunately for us marketers, Facebook has a mind of its own and we are left to keep up where we can.   To effectively manage our social campaigns on this platform, we need to learn how to think like Facebook. This means understanding what works and what doesn’t, and what that looks like to the […]

How to Get Personal in Social Media

How to Get Personal in Social Media


Social media has driven the way society interacts with one another. This is a highly personalized world of its own which means making a post is all you have to do to get involved, right? Wrong.   Just like how we as marketers take the time to craft our email personalization and customer experience skills, social media personalization requires the same effort and innovation.   Social media users want to be treated like the individuals they are and companies that take the extra steps to create these personalized experiences can […]

Instagram Stories as a Content Format: Influencing B2C and B2B Audiences

Instagram Stories as a Content Format: Influencing B2C and B2B Audiences


If you boil a great marketer down to their essence, you’ll find a storyteller. They share ideas, entertain and inform, as a way to guide them down a specific path towards a satisfactory conclusion.    There are many ways a marketer can tell a story. Some create exquisitely crafted and highly complex content-led marketing workflows that would put Leo Tolstoy’s War and Peace to shame. Others produce content that has more in common with Charles M. Schulz’s Peanuts comic strip.    As a marketing format, Instagram Stories might have more in common […]

Beyond the Feed: Why Instagram Stories are Powerful Ways to Connect with Your Audience

Beyond the Feed: Why Instagram Stories are Powerful Ways to Connect with Your Audience


When Instagram first rolled out their new Instagram Stories feature in 2016, many people (myself included) were very skeptical. These short videos seemed like a copycat version of what younger generations were already posting on Snapchat, the app everyone used for sharing snippets of their life. In addition, the added idea of saving them as “highlights” on a feed seemed like a desperate attempt to differentiate themselves from the popular competitor platform. I remember actively refraining from using this feature at the time to avoid falling prey to another social […]

How Often Should You Post to Social Media?

How Often Should You Post to Social Media?


Whether you use social media or not, there’s a good chance your target audience does and would be delighted to see you slide into their view. But don’t just go posting away here, there and everywhere. Learning where, when and how often to post can be the difference in being annoying or showing up at the right time and place. Before determining the frequency, you’ll need to identify the location or the social media platform on which your audience will most likely interact. And, to do this, you’ll need to […]

Back to Basics: Social Media and the Audience-Marketer Connection

Back to Basics: Social Media and the Audience-Marketer Connection


“Social media has truly caused a massive shift in the world of marketing.” I’m sure you’ve heard this same sentiment repeated a thousand different ways, so much so that you may even be tired of it. However, it’s stuck around because it still rings true: social media has become a staple of today’s marketing landscape and forever changed the way we communicate with our audiences. It’s given a voice to obscure brands, revolutionized the power held by consumers, and changed forever the way that marketers interact with and gather data […]

Apple Launches iOS 14 with New Privacy Mandates

Apple Launches iOS 14 with New Privacy Mandates


For the past several years, the concept of increasing consumer data privacy has been gaining momentum and has been slowly impacting how marketers use your data. GDPR and CCPA regulations have driven awareness of this movement, and big data collection companies like Google, Facebook, and Apple have been shifting to meet the increasing demand for more data privacy. Last summer, Apple made the announcement that their iOS 14 update would include significant privacy updates that will affect all apps. Starting this month, these privacy updates (called App Tracking Transparency) will […]

There’s a New Lead in Town: YouTube Lead Forms

There’s a New Lead in Town: YouTube Lead Forms


Acquiring leads can be difficult. Getting the right leads can be costly. And, getting them to come to you can be a slow process. So, go where they lead you. Go to YouTube.   Google has created a new feature for you to get leads while they are doing what they love—watching videos. This new feature is called YouTube lead forms. One of the great things about these lead forms is that the user doesn’t have to leave the video they are watching to visit your site or another landing […]

The Future of Ad Copy is Responsive

The Future of Ad Copy is Responsive


It’s hard to comprehend how small paid media ads used to be. My earliest working memories involve having to abbreviate company names to fit into a headline and split 70 characters evenly across two description fields with 35-character limits on some platform called Overture. The first Facebook ads I created had limited text and imagery so small you could barely make out what the product was (which didn’t stop me from buying a Denny Crane bobblehead from an ad).   Today, ad copy character limits have increased dramatically, allowing media […]

Social Media Business Mistakes to Avoid

Social Media Business Mistakes to Avoid


If you were of recent belief that social media is not the right platform for you or your demographic but are now seeking advice on what to do, and most importantly what not to do, then congrats! You’ve taken the right first step by seeking out advice on possible social media marketing mistakes.   Let’s dive right in with the first Oops, which you’ve already overcome—thinking social media is not the right platform for you.   This is actually a common misconception—thinking social media is only for Generation X. Based […]

A Guide to B2B Social Media Strategy: How to Get Started

A Guide to B2B Social Media Strategy: How to Get Started


Since the early 2000’s, social media has been a phenomenon that has been a major driving force for the rapid growth of internet adoption in the United States and around the world. As more people have flocked to social media, brands have constantly struggled with how to engage their customers without pushing them away. In this blog post, I will cover some high-level points on how to get started (or improve) your business’s utilization and engagement on social media. In future blog posts, we will cover more specific planning tools […]

How to Build a Products Page for Your LinkedIn Company Page

How to Build a Products Page for Your LinkedIn Company Page


For those of you still lamenting the retirement of the Products and Services tab from LinkedIn Business Pages in 2014, we have good news for you! LinkedIn is rolling out a new feature called Product Pages (and will soon be rolling out another feature called a Services Showcase Module, which you can learn more about here.). Some of you may already see the new Products tab on your company’s page in the Page Admin View, but if not, don’t panic—it isn’t available to everyone just yet. We’ve scoured the internet and can’t seem to find a timeline for when […]

Six Sales Benefits of LinkedIn Sales Navigator and Their Use Cases

Six Sales Benefits of LinkedIn Sales Navigator and Their Use Cases


What is LinkedIn Sales Navigator? LinkedIn Sales Navigator is a sales management tool designed specifically for lead generation and sales prospecting on the LinkedIn platform. Sales Navigator is available in three different versions, each with varying features, but each version allows users to search for, connect with, and save leads within their LinkedIn account while also offering integration with different CRM programs.   Why You Should Use LinkedIn Sales Navigator If you have a sales team, you probably already have multiple tools and technologies that your team uses every day. 74% of B2B sales teams say that LinkedIn products top their list of sales intelligence tools (LinkedIn). […]

Take Your Events Online with Facebook’s New Tool

Take Your Events Online with Facebook’s New Tool


2020 has been a challenging year for small businesses, to say the least. Let’s face it, every year is tough when you’re running a small business, but COVID has made 2020 even worse. Well, finally, there’s some good news for small business owners. Facebook has introduced a free tool called “Paid Online Events”.   What Is Facebook’s New Paid Online Events Tool? While there’s no doubt that they will profit from the tool in the future, Facebook says it will offer the new service for free for at least the […]

How to Promote Content through Social Media

How to Promote Content through Social Media


You’ve completed the content writing process after countless hours of research, analyzing, writing, and proofing to end up with a conversion generating masterpiece, but now how do you start driving traffic to your content, outside of organic search? The answer is social!   The promotion of each post on your social network is just as important as organic search. To help you get more from each social media post, here are some quick tips for promoting content on social media.   Draft a social media promotional schedule using all relevant channels Using social […]

Automated Lead Generation on Facebook Messenger

Automated Lead Generation on Facebook Messenger


In August 2019, Facebook released a new feature that makes it easier for businesses to chat with customers in Messenger. Facebook claims that their new lead generation in Messenger can assist businesses develop customer relationships.   According to Facebook, with Messenger you can: Reach the right prospects Ask the right questions Easily remind people to complete questions Nurture leads where they spend time Instantly close the loop with unqualified leads Integrate with your CRM   I don’t know about you, but that last bullet makes me incredibly happy as a […]

Instagram Shoppable Ads: What You Need to Know and How to Implement It

Instagram Shoppable Ads: What You Need to Know and How to Implement It


In March 2018, Instagram officially made life easier for the 70% of shopping enthusiasts – me included –who love social media and shopping online, by combining both interests into one platform and as a result, forever changing the way people shop by providing more than 130 million accounts (and counting) the ability grant their customers with the best shopping experience right from their social feed.   No longer do e-commerce brands that sell physical products have to depend solely on adding a link under their Instagram bio every time they want to […]

Using Paid Media During the Coronavirus Pandemic

Using Paid Media During the Coronavirus Pandemic


Writing this from my home in Prairie Village (Kansas) rather than the emfluence office in the Crossroads (Kansas City, Missouri), I can only muse that the old saying “the only constant in life is change” seems like a huge understatement. COVID-19 has certainly upended all of our lives, especially those in the service, healthcare, & hospitality industries. I’m left to reflect on how this crisis is affecting the Paid Media landscape, not because it’s the most important aspect of our lives, but because sometimes it’s good to focus on what […]

Social Media Content Guide: What You Can (and Can’t) Say on Social

Social Media Content Guide: What You Can (and Can’t) Say on Social


As marketers, we are all aware that there are restrictions when it comes to the types of content you can post and advertise on social media. However, it’s important to note that different social media platforms have different advertising restrictions and guidelines. So before you start posting content across all of your social media platforms, it is important to be familiar with all of the platforms guidelines because what is acceptable on one platform may not be allowed on another. Let’s take a look at some of the most prominent […]

WhatsApp Rolls Out Catalogs for Small Business

WhatsApp Rolls Out Catalogs for Small Business


In November, Facebook rolled out a new way for SMBs to support local discovery and ecommerce in a tool you probably didn’t expect: WhatsApp.   Long known as a communication tool for your friends living overseas, WhatsApp has taken on a new face of late as users of the Facebook-owned app have taken to chatting with businesses as well. With the addition of the new tool, called Catalogs for Small Business, business owners can link their WhatsApp for Business account followers to photos and product information without having to share […]

Put a Pin in it: A Guide to Advertising with Pinterest

Put a Pin in it: A Guide to Advertising with Pinterest


Looking for your next social media advertising opportunity? You might be surprised at the power of Pinterest—and how you can leverage it to boost your brand.   Pinterest is the land of interest. It’s an online, visual paradise. Unlike social media platforms with visual support like Facebook and Twitter, Pinterest is a search engine relying on images and video to capture the attention of its over 300 million monthly users.     Who is doing all this searching, and what are they searching?   Pinterest was once thought to be […]

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