Six Sales Benefits of LinkedIn Sales Navigator and Their Use Cases

Six Sales Benefits of LinkedIn Sales Navigator and Their Use Cases


If you have a sales team, you probably already have multiple tools and technologies that your team uses every day. 74% of B2B sales teams say that LinkedIn products top their list of sales intelligence tools (LinkedIn). With 40% of LinkedIn’s 260 million active users accessing their LinkedIn accounts daily, it’s easy to see why (Kinsta). In today’s world of digital selling, emails and phone calls are no longer enough. Prospects are either too busy or not in their office to take sales calls, and emails are getting lost in […]

How to Use LinkedIn Sponsored InMail in Your Next Campaign

How to Use LinkedIn Sponsored InMail in Your Next Campaign


Don’t have email addresses for everyone on your marketing list? Try adding LinkedIn Sponsored InMail as a touchpoint to your next campaign. How Does LinkedIn Sponsored InMail Work? Sponsored InMail offers a great way to digitally reach prospects outside of the email inbox. Sponsored InMail delivers a message you create—much like a standard LinkedIn message—to the LinkedIn inbox of your selection or your targeting. It’s like sending an email to someone, except you don’t have to have that person’s email address for the message to reach them. Setting Goals for […]

The New Look of LinkedIn Groups

The New Look of LinkedIn Groups


LinkedIn has completely overhauled their LinkedIn Group’s experience, and I have to say that I am loving it. Back in February, LinkedIn completely scrapped their standalone Groups app, in an effort to reintegrate it back into the core user experience of the platform.   Last month LinkedIn introduced their new and improved Groups experience and here is what you can expect to see, according to LinkedIn group director of product Mitali Pattnaik: Enhanced group participation Group activity notifications Access anytime, anywhere   Check out all of the exciting details that […]

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