Start Planning for Black Friday and Cyber Monday Now

Start Planning for Black Friday and Cyber Monday Now


That’s right, you read the title of this… it’s time to start planning for Black Friday and Cyber Monday (referred to as BF/CM in this blog). Believe it or not, we have indeed reached that point of the year where BF/CM marketing campaign plans should be getting finalized. However, if you haven’t started on your strategy or don’t know where to start, you’ve come to the right place. Here is a guide on what you should be thinking about in order to get you setup for success this 2019 BF/CM […]

Getting Started with B2B Ecommerce

Getting Started with B2B Ecommerce


Move over, B2C. Ecommerce isn’t just for you anymore. B2B ecommerce sales through online marketplaces and websites are on the rise, growing 11% in the last year, and surpassing $1 trillion in sales.  Not only is it important for business-to-consumer brands to have an ecommerce function to keep up with the demand these days, but with 74% of buyers doing research online before making a purchase, it’s becoming increasingly more important for business-to-business brands to follow suit. In this digital age, everyone wants the convenience of popping onto a website, […]

What You Can—and Can’t—Do with Transactional Email

What You Can—and Can’t—Do with Transactional Email


Featuring an average open rate that can be eight times higher and an audience that requires a broad opt-in policy, it’s no wonder that transactional emails have sparked your curiosity. You’re probably here because you’re looking for transactional email best practices—the rules on what you can—and can’t—do in a transactional email, and you’ve come to the right place.   Let’s dig in:   What Is a Transactional Email? Let’s start with the groundwork. If you haven’t read Dave Cacioppo’s post on The Art of the Transactional Email yet, click on […]

How to Promote Your New Ecommerce Product

How to Promote Your New Ecommerce Product


So you’ve got a new product to add to your ecommerce shop. That means it’s time to put together a marketing plan for your new ecommerce product launch.   Adding a new product to your ecommerce shop deserves a marketing plan of its own—one that’s not quite as involved as when you launched your shop in the first place, perhaps, but is still informed by the data you’ve managed to capture about your customers along the way. In this post, we’ll use the emfluence t-shirt shop to demonstrate how we’re […]

Email Personalization with a Purpose

Email Personalization with a Purpose


Email personalization continues to be a top email design trend. And with more marketers putting an emphasis on data quality, there are many opportunities for maximizing the impact of personalized messaging. Beyond incorporating first name variables into the subject line or body to boost engagement, brands can use personalization to serve the subscriber. If the data is accurate, timely, and serves a purpose, it’s likely to benefit the subscriber in ways that are advantageous for the brand. Here are a few examples from my inbox of ways brands used personalization […]

Thinking Through B2B Ecommerce Social Media Strategy

Thinking Through B2B Ecommerce Social Media Strategy


In a previous blog post, I talked about how to build a social media strategy for ecommerce sales, however my main focus in that post was only on B2C brands. So today, I want to solely turn my attention to B2B ecommerce and why it is just as important for them to have a well thought out social media strategy to help drive brand awareness and increase their B2B ecommerce sales.   First, let’s start by saying that ecommerce is not limited to B2C. If you’re in B2B and you […]

The Art of the Transactional Email

The Art of the Transactional Email


When you think about transactional messages you are probably thinking about the email receipt you get after a purchase or possibly a password reset email. But transactional messages really represent a much broader range of messaging. For marketers, there are a couple of great things about transactional messages. First, they are expected. Recipients often know they are coming and depend on them for important information. That means they often have a significantly higher open rate than marketing messages. Second, transactional messages take some of the chains off as they are […]

Why Our Digital Marketing Agency Built a T-Shirt Shop

Why Our Digital Marketing Agency Built a T-Shirt Shop


This story starts with t-shirts.   From our A/B Test t-shirts to our I Opted In to Get This Bag totes, emfluence has a long history of spinning digital marketing lingo into apparel. We like puns and we like marketing, and if we’re going to wear shirts anyway, why not have some fun with our brand? Turns out we’re not the only ones who like our shirts, and for years people have asked us: how can I get one of those shirts for myself?   So we did something a […]

When Social Media Meets ecommerce

When Social Media Meets ecommerce


Understanding the relationship between ecommerce and social media is essential when it comes to building your brand, connecting with your target audience, and launching a social media strategy for ecommerce sales. As digital marketers, it is our jobs to stay on top of the latest best practices and industry trends. But let’s be honest, there is not enough time in the day to keep up with the ever-changing world of digital marketing. Which is why I’m here to help you out!   How to Build a Social Media Strategy for […]

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