Based on our new normal, we can determine this year’s online holiday shopping experience will be very different in comparison to previous years. This is…
ecommerce
Put a Pin in it: A Guide to Advertising with Pinterest
Looking for your next social media advertising opportunity? You might be surprised at the power of Pinterest—and how you can leverage it to boost your…
Getting Started with B2B Ecommerce
Move over, B2C. Ecommerce isn’t just for you anymore. B2B ecommerce sales through online marketplaces and websites are on the rise, growing 11% in the…
What You Can—and Can’t—Do with Transactional Email
Featuring an average open rate that can be eight times higher and an audience that requires a broad opt-in policy, it’s no wonder that transactional…
How to Promote Your New Ecommerce Product
So you’ve got a new product to add to your ecommerce shop. That means it’s time to put together a marketing plan for your new…
Email Personalization with a Purpose
Email personalization continues to be a top email design trend. And with more marketers putting an emphasis on data quality, there are many opportunities for…
Thinking Through B2B Ecommerce Social Media Strategy
In a previous blog post, I talked about how to build a social media strategy for ecommerce sales, however my main focus in that post…
The Art of the Transactional Email
When you think about transactional messages you are probably thinking about the email receipt you get after a purchase or possibly a password reset email….
When Social Media Meets ecommerce
Understanding the relationship between ecommerce and social media is essential when it comes to building your brand, connecting with your target audience, and launching a…