What is LinkedIn Sales Navigator? LinkedIn Sales Navigator is a sales management tool designed specifically for lead generation and sales prospecting on the LinkedIn platform. Sales Navigator is available…
CRM
MQL to SQL: Planning Lead Routing and Sales Team Notifications
Consider the various ways you generate leads – inquiry forms on your website, webinar registrations, tradeshow events, outbound prospecting, etc. As diverse as the opportunities…
A Marketer’s Guide to Buying a CRM
If you’ve heard my position on CRM systems before, it should come as no surprise that I firmly believe marketers should have at least a…
Using Your CRM to Prove Your Worth as a Marketer
You know the stereotype: in a number of organizations, Marketing is a cost center. It’s the department of pretty pictures and branding campaigns. The department…
CRM with Marketing Automation: Drive More B2B Revenue by Uniting with Sales
Every salesperson wants things right now, whether that’s quality leads, effective marketing materials, pricing or contract concessions. Whatever is needed to close more deals, reach their…
How to Upsell Using CRM Data
There’s hidden revenue potential in your existing customer base, and you can upsell using CRM data to find it. Welcome to the art of upselling…
7 Items That Belong on Every Marketer’s CRM Wish List
If you’re talking about a CRM system, love isn’t usually the first word that comes to mind. It’s not uncommon for CRM to be a…