The Solution

emfluence targeted customers with current and past visits to a specific list of dealers within a geographic region selling a top competitor brand of equipment. Finding the audience of a niche product was an added challenge. Targeting consisted of a display ad with an image of the equipment model across multiple brands comparable to what the customer had intent to purchase. The CTA of Learn More lead to the equipment page on the Coleman site with the goal to connect with a sales person and increase store traffic.

The Hyperlocal Competitor Conquesting Campaign resulted in:
• 1.4 million impressions
• 1,932 Clicks
• 0.14% CTR
• 7% increase in equipment revenue year over year