The first step in your digital marketing journey is to define what you want to achieve and how you want to achieve it. This is is the strategy evaluation step, which is where we recommend a full-scale digital marketing partnership begins. As you evaluate a digital marketing agency in Kansas City (or beyond) to work with your brand and goals, start by thinking in terms of the following first steps:
Find Your Audience
Start your digital marketing journey by discovering who and what you want to target. Whether that’s generating more leads, bringing a new brand into the digital ecosystem, increasing stickiness with existing clients, or turning your ecommerce website into a cash machine, we’ll work with you to research your customers, build a custom digital journey map, and define your audience persona.
When to Consider:
We recommend that every project begin with a discovery phase in order to define goals and the strategy to meet those goals. The process provides the roadmap and establishes the important check points to ensure success is being tracked, managed, and maintained.
Knowing what makes your brand special can help you turn casual buyers into a dedicated following. Using competitive listening, we help you uncover the nuances of who you are and help you leverage that message to your audience. This includes researching your competition to understand how they’re saying, how they’re saying it, and what you can do to set yourself apart from them.
When to Consider:
If you’re losing ground to your competition, a review of your messaging could be in order. Remember that content strategy is a key component of your brand, and it should be evaluated not just for how effective it is but also for how it compares to what your competitors are saying.
Find Your Strategy
Once we know who your best audience is, we will map out a plan to reach them. This includes creating a content plan, exploring the best—and worst—social channels for your audience, developing creative, and determining that will set you up for success.
As a part of our digital marketing discovery, we include:
- Stakeholder interviews
- Analytics and data review
- Goal setting and tracking
- Detailed strategy roadmap