mobile

It’s never too early to start forecasting what’s going to be ‘the next big thing’ in the digital marketing and tech landscape in 2017. emfluence has compiled trends and expectations from across our agency team members to bring you an array of predictions for what to look for, and more importantly plan for in 2017. The boldest prediction of all? 60% of the time our predictions are right, every time.

Certainly, you or a loved one has contracted the Pokémon Go fever currently sweeping the country. It’s everywhere. It has even infected a good portion…

Over the last year, I’ve attended a few banking conferences and a hot topic that’s often brought up is the future of the bank branch….

Instagram recently issued an update on their picture sharing capabilities saying that you will now be able to change the formatting of your pictures and…

You've almost definitely seen the pre-header of an email before. It's the line or two of pure text above the graphic header banner in an…

The blogosphere may be buzzing about mobile-responsive email templates and video in email, but the bottom line is – if you want to optimize your email design to boost your open and click rates, you’ve got to know where and how your own audience looks at your emails.

Flip through the slide presentation from Jessica’s presentation on integrating emerging media into your event crisis management plan, given to the PCMA Heartland Chapter on Sept 19th.

I’ve been working on upgrading a client’s form autofill options. Right now, they have server side ip sniffing, and forms I’m unable to cache because of the defaulted information. So, blank forms with client side geolocation through the the javascript navigator object is required. I’ve done this kind of thing before, but it’s always been on the page, assuming everything would work. This time around, I’m doing things a little differently, anticipating using this over and over for their many forms.

It’s official: 2013 is the Year of Mobile. Statistics on mobile read rates for emails, social media usage on mobile devices and the market share of smart phones vs. “feature” phones are everywhere. Even our own emfluencers have asked “Is it time for responsive email design?” But, more important than trends and even best practices as email marketers consider mobile is knowing your *own* list and whether mobile or responsive email design will pay off.

We have an increasingly growing audience accessing information and connecting in a mobile environment that fits their time. In this new digital world, donors are just a click away…how will you reach them? Many brand marketers have been working towards mobile solutions, but unfortunately, I see too many of my favorite non-profits and causes failing to take advantage of mobile… and falling behind.

Responsive web design was a popular topic in many sessions. One in particular I attended “What You See Is What You Spec’d” touched on not just the importance of a flexible web design but the how-to. Here are my five takeaways from the session.

Research shows over 125% growth in accessing email via mobile devices in 2011. 77% of mobile email users check their email before they even get out of bed. On average, around 25% of email readers are viewing your emails at least once on their mobile device.

While email marketers are increasingly concerned about how their emails are prioritized in inboxes, the mobile factor has been sneakily increasing its impact. Whether you’re a novice email crafter or an expert coder, here are 4 tips everyone can use to make your emails more mobile-optimized.