The 2017 Digital Trends Forecast

The 2017 Digital Trends Forecast


It’s never too early to start forecasting what’s going to be ‘the next big thing’ in the digital marketing and tech landscape in 2017. emfluence has compiled trends and expectations from across our agency team members to bring you an array of predictions for what to look for, and more importantly plan for in 2017. The boldest prediction of all? 60% of the time our predictions are right, every time.

Pokémon Go and the Future of Augmented Reality in Marketing

Pokémon Go and the Future of Augmented Reality in Marketing


Certainly, you or a loved one has contracted the Pokémon Go fever currently sweeping the country. It’s everywhere. It has even infected a good portion of the emfluence office (We’re all on Blue Team in case you were wondering.)  The game has already become a legitimate sensation, overtaking Instagram and Twitter for daily active mobile users since launch. People can’t stop talking about it on social media, and I can only imagine office productivity throughout the country has taken a nose-dive since release.  For those who may not know, Pokémon […]

Facebook Canvas Ads: The Ridiculous Engagement Rates Have Us Buying In

Facebook Canvas Ads: The Ridiculous Engagement Rates Have Us Buying In


We recently partnered with client Boulevard Brewing Co. on a paid media campaign around their annual beer and music festival, BOULEVARDIA – including Facebook’s Canvas Ad Units. Based on the results we saw, we are full Canvas converts – and it’s not the Boulevard beer talking.

The Future of Branch Banking: Start Collecting Info Now

The Future of Branch Banking: Start Collecting Info Now


Over the last year, I’ve attended a few banking conferences and a hot topic that’s often brought up is the future of the bank branch. In a recent survey performed by Javelin Strategy and Research, 23% of consumers said they prefer to bank online over the in-branch experience. 40% of millennials would consider banking without a branch, according to Accenture. While banks have responded to the growing demand for online banking preferences, such as mobile deposit, the big question is what is to become of branch banking? Source: Accenture Last […]

Think Outside The Box: Instagram Edition

Think Outside The Box: Instagram Edition


Instagram recently issued an update on their picture sharing capabilities saying that you will now be able to change the formatting of your pictures and videos! “you can now share photos and videos in both portrait and landscape orientation on Instagram. Square format has been and always will be part of who we are. That said, the visual story you’re trying to tell should always come first, and we want to make it simple and fun for you to share moments just the way you want to.”-blog.Instagram.com   No longer […]

the anatomy of an effective email pre-header

the anatomy of an effective email pre-header


You've almost definitely seen the pre-header of an email before. It's the line or two of pure text above the graphic header banner in an email marketing message. Go ahead, check your inbox. You'll find something that looks like this: Not every email has them, but they should! Ever wondered what they're for? Pre-headers have a few good uses. First, if images are turned off in the email, the pre-header ensures that your message can still be understood, without images, before your reader even has to scroll. The pre-header is […]

how to design your emails for your audience

how to design your emails for your audience


The blogosphere may be buzzing about mobile-responsive email templates and video in email, but the bottom line is – if you want to optimize your email design to boost your open and click rates, you’ve got to know where and how your own audience looks at your emails.

integrating mobile & social media into your crisis planning


Flip through the slide presentation from Jessica’s presentation on integrating emerging media into your event crisis management plan, given to the PCMA Heartland Chapter on Sept 19th.

Improving Geolocation For User Forms


I’ve been working on upgrading a client’s form autofill options. Right now, they have server side ip sniffing, and forms I’m unable to cache because of the defaulted information. So, blank forms with client side geolocation through the the javascript navigator object is required. I’ve done this kind of thing before, but it’s always been on the page, assuming everything would work. This time around, I’m doing things a little differently, anticipating using this over and over for their many forms.

measuring mobile readership before you design for “mobile first”

measuring mobile readership before you design for “mobile first”


It’s official: 2013 is the Year of Mobile. Statistics on mobile read rates for emails, social media usage on mobile devices and the market share of smart phones vs. “feature” phones are everywhere. Even our own emfluencers have asked “Is it time for responsive email design?” But, more important than trends and even best practices as email marketers consider mobile is knowing your *own* list and whether mobile or responsive email design will pay off.

mobile-optimized marketing… it’s for non-profits, too!

mobile-optimized marketing… it’s for non-profits, too!


We have an increasingly growing audience accessing information and connecting in a mobile environment that fits their time. In this new digital world, donors are just a click away…how will you reach them? Many brand marketers have been working towards mobile solutions, but unfortunately, I see too many of my favorite non-profits and causes failing to take advantage of mobile… and falling behind.

sxswi hangover: 5 takeaways on responsive web design


Responsive web design was a popular topic in many sessions. One in particular I attended “What You See Is What You Spec’d” touched on not just the importance of a flexible web design but the how-to. Here are my five takeaways from the session.

is it time for responsive email marketing design?

is it time for responsive email marketing design?


How can we ever make websites and emails look great and function well when the world runs on so many different devices? Many email marketers are turning to something called responsive design. With responsive design, your email (or webpage) will automatically resize images, text and tables based on a reader’s screen or browser width.

Responsive design detects a user’s screen size using a CSS media query to determine the width of the screen being used. But does it play well with all email clients? See the full list of email clients that support responsive design.

4 ways every marketer can make their email marketing mobile-accessible

4 ways every marketer can make their email marketing mobile-accessible


Research shows over 125% growth in accessing email via mobile devices in 2011. 77% of mobile email users check their email before they even get out of bed. On average, around 25% of email readers are viewing your emails at least once on their mobile device.

While email marketers are increasingly concerned about how their emails are prioritized in inboxes, the mobile factor has been sneakily increasing its impact. Whether you’re a novice email crafter or an expert coder, here are 4 tips everyone can use to make your emails more mobile-optimized.

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