Marketing Analytics

Leveraging data throughout marketing campaigns is a proven way to get results and the same goes for any content you create. Information is all around…

If you’ve previously dismissed the concepts of “Big Data” and “Gamification” as industry buzzwords describing marketing strategies only available to the most sophisticated organizations—think again….

Marketing analytics plays a pivotal role in helping businesses track their progress and achieve their objectives. Leveraging data-driven insights is essential for achieving business success….

There is no such thing as a bad idea. But in business, some ideas are clearly better than others. When your ideas are based on…

Mark Twain once famously quoted British Prime Minister Benjamin Disraeli as saying, “There are three kinds of lies: Lies, Damned Lies, and Statistics.” Highlighting the…

If you are anything like me, you’ll find yourself in the analytics suite of your email marketing platform within minutes of sending a campaign. There…

“Those that fail to learn from history are doomed to repeat it.” This often-cited Winston Churchill quote is as valid today as it was when…

What is Google Analytics 4 (GA4)? If you’ve been tapped into the world of marketing and analytics you may be aware that back in 2020,…

From the internet’s earliest days, online publishers have been confused about website analytics. Even back in the day, when all anyone really cared about was…

Video is, without a doubt, the most preferred content format on social media amongst Gen Z audiences who flock to the big three social video…

Knowledge is power, and for digital marketers, you can find much of this knowledge in Google Analytics. But knowledge is an ever-moving landscape; if we…

Analytics is a whole other ball game when it comes to marketing. It could function as its own department with the amount of work that…

Data is crucial to what we do. After all, how can we best design experiences for our customers if we have no idea what’s working…

Have you ever considered the extent to which your marketing campaigns are affected by accessibility measures? They actually overlap more than you’d think and are…

While every marketer should have a clear goal in sight for every eventuality, there’s no marketing opportunity more significant than holiday marketing. So how will…

There are all sorts of search engines out there crawling your sites, assessing your content’s relevance, and ranking you on a search page. As such,…

Google Analytics is a powerful tool that you’ll find in pretty much every marketer’s stack. With it, you have the ability to track hundreds of…

If you are one of those marketers that rush to check their analytic reports after sending a campaign, you might be missing a trick. This…

Great email marketing campaigns don’t start with a killer subject line or a compelling call to action. Instead, they begin with an objective. The fact…

Data fluidity is a strategy that ensures your data flows freely throughout your entire marketing organization and is available whenever and wherever it is needed….

During the midst of the Coronavirus, we gave ideas on how to improve your analytics data with 40+ items to audit in your Google Analytics…

Did you know most of your data in Google Analytics may lie to you unless you know exactly how to interpret it correctly? Many times,…