As entrepreneurs and marketers, we are often tasked with the challenge of predicting the future. Some risk takers (you might call them gamblers) will happily…
Leveraging Analytics to Optimize Manufacturing Marketing
In the fast-paced world of marketing, leveraging analytics has become not just a competitive advantage but a necessity. Industries of all sorts are turning to…
5 Reasons to Use a Data-Driven Content Marketing Strategy
Leveraging data throughout marketing campaigns is a proven way to get results and the same goes for any content you create. Information is all around…
Big Data and Gamification: How to Play It Smart
If you’ve previously dismissed the concepts of “Big Data” and “Gamification” as industry buzzwords describing marketing strategies only available to the most sophisticated organizations—think again….
How to Leverage Marketing Analytics for a Better Customer Journey
Marketing analytics plays a pivotal role in helping businesses track their progress and achieve their objectives. Leveraging data-driven insights is essential for achieving business success….
Understanding Predictive Marketing Analytics and How to Implement It In Your Business
There is no such thing as a bad idea. But in business, some ideas are clearly better than others. When your ideas are based on…
Don’t Leave Data on the Table: How to Leverage Business Insights from Your Digital Marketing Analytics
Mark Twain once famously quoted British Prime Minister Benjamin Disraeli as saying, “There are three kinds of lies: Lies, Damned Lies, and Statistics.” Highlighting the…
Harnessing Your Email Marketing Analytics for a Better ROI
If you are anything like me, you’ll find yourself in the analytics suite of your email marketing platform within minutes of sending a campaign. There…
Analytics for Better Business Decision Making
“Those that fail to learn from history are doomed to repeat it.” This often-cited Winston Churchill quote is as valid today as it was when…
4 Benefits of Using Google Analytics 4
What is Google Analytics 4 (GA4)? If you’ve been tapped into the world of marketing and analytics you may be aware that back in 2020,…
Users and Sessions and Conversions, Oh My! Understanding Analytics Data
From the internet’s earliest days, online publishers have been confused about website analytics. Even back in the day, when all anyone really cared about was…
YouTube Launches New Analytics + Custom Shorts Thumbnails
Video is, without a doubt, the most preferred content format on social media amongst Gen Z audiences who flock to the big three social video…
Google Analytics 4 for Beginners
Knowledge is power, and for digital marketers, you can find much of this knowledge in Google Analytics. But knowledge is an ever-moving landscape; if we…
2022 Analytics Roundup
Analytics is a whole other ball game when it comes to marketing. It could function as its own department with the amount of work that…
Data’s Role in Each Stage of the Customer Journey
Data is crucial to what we do. After all, how can we best design experiences for our customers if we have no idea what’s working…
Analytics + Accessibility = Successful Marketing
Have you ever considered the extent to which your marketing campaigns are affected by accessibility measures? They actually overlap more than you’d think and are…
Setting and Achieving Goals for the Holiday Season
While every marketer should have a clear goal in sight for every eventuality, there’s no marketing opportunity more significant than holiday marketing. So how will…
Google Analytics and Why It’s Important to Your Business
There are all sorts of search engines out there crawling your sites, assessing your content’s relevance, and ranking you on a search page. As such,…
How to Ensure You Are Tracking the Right Things in Google Analytics
Google Analytics is a powerful tool that you’ll find in pretty much every marketer’s stack. With it, you have the ability to track hundreds of…
Analyzing Reports When You Are Distracted By Data
If you are one of those marketers that rush to check their analytic reports after sending a campaign, you might be missing a trick. This…
Email Marketing Key Performance Indicators for 2022
Great email marketing campaigns don’t start with a killer subject line or a compelling call to action. Instead, they begin with an objective. The fact…
What is Data Fluidity and What Does It Mean for Your Business?
Data fluidity is a strategy that ensures your data flows freely throughout your entire marketing organization and is available whenever and wherever it is needed….
Why Our Clients Are Rushing to Upgrade to Google Analytics 4
During the midst of the Coronavirus, we gave ideas on how to improve your analytics data with 40+ items to audit in your Google Analytics…
Critical Google Analytics Audit Priorities During Coronavirus
Did you know most of your data in Google Analytics may lie to you unless you know exactly how to interpret it correctly? Many times,…