landing pages

When we talk about landing pages in digital marketing, it’s usually from an SEO perspective – which page did people land on first when they arrived at your website? Ideally this is the page that most closely matches what the consumer is looking for, so that their path to conversion is as short as possible. If you’re a retailer, you want consumers to land on the product order page within one or a few clicks. If you’re a thought leader in your industry, you’re probably sending out links to your […]

If you’re a web development agency like us, hosting a growing number of clients in the cloud, you may sometimes feel like this guy with the balls in the  air. That can be especially true when it comes to managing resource costs in Amazon Web Services. Don’t get me wrong: I love that we can spin up an array of servers at a moment’s notice with minimal fuss. It’s one of the greatest reasons to use AWS.  But I also love feeling in control of the costs so that I’m […]

Over the last year, I’ve attended a few banking conferences and a hot topic that’s often brought up is the future of the bank branch. In a recent survey performed by Javelin Strategy and Research, 23% of consumers said they prefer to bank online over the in-branch experience. 40% of millennials would consider banking without a branch, according to Accenture. While banks have responded to the growing demand for online banking preferences, such as mobile deposit, the big question is what is to become of branch banking? Source: Accenture Last […]

Chances are that you’ve heard of Conversion Rate Optimization (CRO), but what is it and why do you need it? Conversion rate optimization is the process of improving your website user experience to convert more visitors into customers. We’ve all bounced off websites that don’t provide a clear message or navigation to get us what we need. Or worse, the website or form isn’t working the way that it should. By having a conversion rate optimization process in place, we can find and solve these problems to improve your customer […]

If your paid search ads are seeing great click through rates, but garnering few leads, chances are the problem isn’t with your ads, it’s with your landing page. Here are 5 tips for making your landing pages conversion-friendly