How to Turn Students into Influencers: A Higher Education Marketing Story

How to Turn Students into Influencers: A Higher Education Marketing Story


If you work in higher education marketing and your job requires any of the following: new student recruitment current student interactions graduate student communications   Then I am writing this blog post just for you (but wait – if you don’t work in higher education and your job doesn’t require any of the above, you’ll probably still get some great ideas from the rest of this blog. Stick around!).   We’re about to dive into the world of influencer marketing and how you can integrate this tactic into your own […]

How to Build a Social Media Calendar for the Academic Year

How to Build a Social Media Calendar for the Academic Year


Summer vacation is almost here, but don’t swap your shoes for flipflops just yet. For marketers in higher education, this is the perfect time to map out your social media calendar for the academic year.   Social media is a key component of a good content marketing plan, and like any plan, you should start your social media calendar for the academic year with goals and KPIs. Here’s how:   Social Media Marketing Goals Content marketing is most successful when you understand what you hope to achieve. Setting goals (examples […]

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