email reviews & case studies

You're using first name personalization and maybe even location in your email marketing campaigns, but are you wondering how far you can take personalization? One…

Banks and Credit Unions call it “onboarding:” A series of communications that cultivates the relationship with a new customer and provides an opportunity to (eventually)…

Last year, Sara wrote a blog post highlighting our client, Rush Wade 2, for their use of sharing an animated GIF via email. In another…

We do a lot of subject line testing around here at emfluence, so we recently took a very unscientific poll among our staff to see how well we, professional email marketers, can choose the best performing subject lines.

The blogosphere may be buzzing about mobile-responsive email templates and video in email, but the bottom line is – if you want to optimize your email design to boost your open and click rates, you’ve got to know where and how your own audience looks at your emails.

One of the world’s social media darlings proves why email + social = love. Pinterest has been a model user of email marketing since their first full year as a social medium. Have you ever received a Pinterest email on your phone and seen the same email on your desktop? Notice the clever shift between mobile version and desktop version? It’s a simple 2-version email…

Whether you attended or if you didn’t get the chance, the notes will be worth gold. Take a peek at the top takeaways from the three keynote presentations at the 2011 emfluence Marketing Platform User Conference.

Helzberg Diamonds offered a deal last week that seemed too good to be true… and turned out it was. Their online system had a glitch and their advertised “surprise savings” were a surprise even to them! These are the moments that define a company’s reputation. There are a lot of lessons to be taken from how Helzberg handled the potential catastrophe.

Best-practicing email marketers know a valid, opted-in, interested email address is worth revenue to your company, so you should absolutely be providing value to the subscriber in return for their opt-in. Sure, you could offer a coupon. Or maybe you could go a bit further? Chili’s Restaurants sure did.