The emfluence Blog

There are all sorts of search engines out there crawling your sites, assessing your content’s relevance, and ranking you on a search page. As such,…

You don’t need to be a data scientist to understand the concept of zero-party data. According to Forrester Research, who coined the term, it’s essentially…

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” In this digital age, marketers really should have…

Social media is the ultimate channel for communication these days. In an age that’s dominated by packed schedules and juggling tasks, social media has become…

The mathematician and data science entrepreneur Clive Humby coined the phrase, “Data is the new oil,” but it took a marketer to really put that…

Ten months ago, Apple rolled out its Mail Privacy Protection (MPP) update for users of its iOS15, iPadOS 15, and shortly after, macOS 12 Monterey…

Every online search starts with a problem. Where can I find a hotel in London? How can I save money on my energy bills? Which…

If you really break down how B2B and B2C marketing works, the end goal is the same. It seems like the marketing world these days…

Next generation marketing channels have been taking over by storm. Millions listen to podcasts on a daily basis while video streams across all sorts of…

Google Analytics is a powerful tool that you’ll find in pretty much every marketer’s stack. With it, you have the ability to track hundreds of…

Variety is the spice of life. And yet, as marketers, it’s so easy to get stuck in a rut and stick with what we know.  …

If your social media campaigns lack engagement, it may be time to inject a little personality into your brand and invest in influencer marketing.   …

What is Share of Search? Share of Search is an organic metric that allows a company to gauge their brand visibility in organic search and…

If you thought content marketing was a passing marketing trend, think again. Research by Statista suggests that B2B marketers are taking content marketing more seriously…

Regardless of your organization’s marketing budget, there is one thing that marketers are never short of—data. Every customer touchpoint creates a constant flow of valuable…

Let’s go back to those marketing 101 courses that break down the details of how the world of selling works. There’s the traditional path for…

If you are one of those marketers that rush to check their analytic reports after sending a campaign, you might be missing a trick. This…

The old proverb, a watched pot doesn’t boil, doesn’t quite translate into the world of paid search. Unless you keep a close eye on your…

As more of everything we do is conducted online, digital privacy should be something that everyone takes more seriously. This is because we know that…

The world of Facebook Ads revolves around a few distinct ideas—the first being your objective, the second being your ad format, and the third being…

Dynamic content has been so seamlessly incorporated into our everyday lives that we don’t really notice it’s happening. In fact, we’re more likely to notice…

Every relationship starts when two strangers connect for the first time and engage in conversation. In online marketing, that conversation typically begins on a website…

Dynamic content offers marketers the opportunity to deliver highly targeted content based on a range of criteria, including client personas and user behavior. For marketers…

Learning the intricacies of Facebook is not something you can master overnight, especially when there are so many factors involved in making a post great…

Great email marketing campaigns don’t start with a killer subject line or a compelling call to action. Instead, they begin with an objective. The fact…

If you’re a marketer, you’ve probably spent years honing your skills in copywriting, design, marketing tech, ad platforms and the rest of the skills that…

Keywords are everything when it comes to search engine optimization (SEO) efforts. Most of us have a basic understanding that in order to rank higher…