The Solution

The emfluence team used paid search marketing, largely on Google, to attract burgeoning authors to BookDaily.com, creating compelling ad copy that helped the website break through the clutter in a crowded category. Since ArcaMax had a limited budget for acquisition, emfluence steadily introduced more ads throughout the campaign while continuously testing, tracking, and promoting top performing ads to ensure the client's dollars were being spent on ads that were most likely to convert into new leads. As a result, conversion rates increased by 10% while the cost per conversion decreased by 7%, and clickthrough rates increased by 1.4%.