Bookdaily.com Taps into an Army of Self Publishers
ArcaMax Publishing is a leading provider of family-friendly and fun content on the Internet. It syndicates news, comic strips, columns and other content through email subscriptions. It also operates BookDaily.com, which allows users to read the first chapters of thousands of books for free.
When ArcaMax approached emfluence, BookDaily.com was failing to acquire new authors and customers. The online publishing and book industry had become crowded, and the company had a limited budget for new customer acquisition.