emfluence celebrated another successful year of award-winning work at the 2019 Fountain Awards. Hosted on March 7th by the ANA Business Marketing Association of Kansas City and the Kansas City Chapter of the American Marketing Association, The Fountain Awards focuses on awarding results-oriented marketing campaigns from agencies and brands in the greater Kansas City metro.
emfluence took home the following 2019 Fountain Awards:
Traffic-Generating Promotion Category Winner: ScriptPro JFPS Conference Sponsored InMail Campaign
Leveraging LinkedIn Sponsored InMail, ScriptPro and emfluence teamed up to increase trade show booth foot traffic at the JFPS Conference–one of ScriptPro’s key conferences of the year.
Key measures from this campaign include:
- 54% Sponsored InMail Open Rate
- 1,500 Federal Pharmacy Professionals Reached
- 41% Year-Over-Year Increase in the Number of Badges Scanned
Read the full case study here.
B2C Promotional Email Series Category Winner: The Roasterie Cyber Monday Campaign
With a goal to beat last year’s award-winning Cyber Monday email campaign results, The Roasterie worked with emfluence’s Account Management team to tweak and improve this year’s Cyber Monday email strategy.
Key measures from this campaign include:
- 6.5% Year-Over-Year Increase in All 2018 Online Orders
- 28% Increase in November Sales
- 36% Increase in November Orders
Read the full case study here.
B2B Promotional Email Series Category Winner: The emfluence T-Shirt Shop
emfluence’s homegrown B2B abandoned cart email series took home the top category award for B2B email marketing. This campaign is attached to the emfluence T-Shirt Shop and is designed to showcase abandoned cart email best practices.
Key measures from this campaign include:
- 59.2% Total Unique Open Rate
- 21.5% Unique Clickthrough Rate
- 28.8% Total Click Rate
Check out the abandoned cart series for yourself here.
