How Empathy Will Make Your Content Marketing More Effective

We’ve all stumbled across content that is a little too transparent with its goal. We’ve read a blog post that feels like an exhausting sales pitch, or a page that is so loaded with SEO-targeted keywords it’s almost unreadable. Maybe you’ve even unknowingly created something like it for your business. When you have encountered content marketing like this, it’s probably turned you away with a sour taste in your mouth. Why? Because you didn’t get the content you wanted or expected. The problem is the content lacked empathy. The creator […]

Meet Natalie Jackson – emfluence’s New Marketing Director

As emfluence continues to grow and forge new partnerships with more great clients, we realized we were getting stretched a little thin when marketingourselves and our business. Enter: Natalie Jackson, emfluence’s new Marketing Director. I took some time to chat with Natalie shortly after joining the emfluence team about her background, interests and goals in her new job.

Content Marketing Trends in 2017

Content marketing is a vast and ever-changing industry, so I thought I’d take some time to look into my crystal ball and see what the next year might bring. Naturally, I can’t actually see the future, but I like to stay as up to the minute as possible. Here are the content trends I think will dominate content marketing 2017.

Foundational Elements of a Digital Marketing Campaign

It is all too common that digital marketing agencies narrow their focus on only the trendiest marketing tactics. Everyone is buzzing about the latest feature of SnapChat or the newest PPC ad style on Google. You see countless blog posts, social media posts and think-pieces hailing the next great thing in marketing. What’s worse is that so many of these digital marketing agencies then push their clients toward executing these “Tactics of the week” without a full understanding of what they can actually do for the client and the results they can deliver. It’s the marketing equivalent of throwing stuff up against a wall and seeing what sticks.

What Google Doesn’t Know Can Change Your Content Marketing

It’s easy to think that your favorite search engine knows everything. It’s our go-to source for new information, after all. You “Google” everything you don’t know, and Google always has an answer.

But there is one critical thing that search engines don’t know, and it can completely change the way content marketers think about content creation.

Search engines still don’t know what you are going to search for.


The 2017 Digital Trends Forecast

It’s never too early to start forecasting what’s going to be ‘the next big thing’ in the digital marketing and tech landscape in 2017. emfluence has compiled trends and expectations from across our agency team members to bring you an array of predictions for what to look for, and more importantly plan for in 2017. The boldest prediction of all? 60% of the time our predictions are right, every time.

emfluence Welcomes Lindsay Waters!

emfluence Digital Marketing is excited to introduce our new Senior Account Manager, Lindsay Waters! Lindsay joins us after 2 years at Lionshare Marketing, a full service CRM provider for the healthcare industry. She also has spent time working in marketing college athletics, experience of which some of the college sports fanatics (including yours truly) are certainly jealous. Lindsay took some time to answer some questions and introduce herself this week, here’s what she had to say: Tell us a little about yourself, you know, the basics.  Lindsay: “I grew up […]

Helping Clients Understand SEO

There are many moving parts to an SEO campaign and having a roadmap that lists the items to accomplish and the actions we will take to fix & optimize your site, can be the best tool. A solid roadmap can consist of:

The #1 Social Media Profile Your Business Must Have

Let’s talk about social media marketing for a bit. I know, there are plenty of articles about the use of social media for businesses, so you’re probably sick of this topic, but if you’re interested in one more thought on the subject I guarantee you won’t be disappointed. For many businesses, particularly those without the budget to hire a digital agency or marketing professional to manage their accounts, social media can seem like a major time commitment. You know that to do social media right, you can’t just broadcast a […]

The Great Expectation

This will not be the greatest blog post you have ever read. But it will give insight on how to navigate setting expectations with clients.

emfluence Welcomes Fritz Stahmer, Opens emfluence Denver Office

This continues to be an exciting summer for us here at emfluence. We just keep growing! Today, we welcome Fritz Stahmer, our newest Senior Digital Strategist to the team! Not only will he be bringing his wealth of experience to the emfluence team, but he’ll also be opening our new office in Denver. This is emfluence’s first expansion beyond our hometown of Kansas City. “I’m thrilled to be joining the team at emfluence, and bringing their one-to-one marketing solutions to businesses in the Denver area. emfluence has revolutionized how larger […]

Instagram Stories: The Snap Fight is On

Is it obvious that Instagram Stories is a Snapchat rip off? Absolutely. Does it matter? Not in the least. If you already have Instagram, you now have the feature power of Snapchat behind it. Without the trouble of building and managing a completely separate channel and audience.


Marketers Are Not Ready for Gen-Z

Gen-Z members are breaking the molds of Millennials that came before them. Marketers need to be on notice with this up and coming generation now that they are entering the workforce. They have purchase power, knowledge and you are going to have to work to get them as customers. Gen-Z have expressed distinct differences in their behaviors and preferences, but they are also continuing down certain paths that have been laid out by Millennials.

Up-Leveling Your Proposal Game? Try Qwilr

We sought to improve our digital agency’s proposals through testing various tools outside of the traditional Word, PowerPoint, and InDesign documents. I average seven proposals per month and with my growing team, I assist in more than I can keep up with. I needed a way to create documents for sales templates that were easy for my team to access, with easy design capabilities to save time and a way for us to track the results more effectively. One of the tools I came across in an article was Qwilr. We decided to give it a test run.

Pokémon Go and the Future of Augmented Reality in Marketing

Certainly, you or a loved one has contracted the Pokémon Go fever currently sweeping the country. It’s everywhere. It has even infected a good portion of the emfluence office (We’re all on Blue Team in case you were wondering.)  The game has already become a legitimate sensation, overtaking Instagram and Twitter for daily active mobile users since launch. People can’t stop talking about it on social media, and I can only imagine office productivity throughout the country has taken a nose-dive since release.  For those who may not know, Pokémon […]


Facebook Canvas Ads: The Ridiculous Engagement Rates Have Us Buying In

We recently partnered with client Boulevard Brewing Co. on a paid media campaign around their annual beer and music festival, BOULEVARDIA – including Facebook’s Canvas Ad Units. Based on the results we saw, we are full Canvas converts – and it’s not the Boulevard beer talking.

The Value of Content

These days, content is everywhere. The internet is practically overflowing with content. There are think pieces and think pieces analyzing think pieces. There are recap and prediction videos for your favorite TV shows (Who hasn’t seen the latest Game of Thrones fan theory?) There’s even content discussing the value of content itself, the category under which this blog post would fall.

4 Tools to Ramp Up Content Productivity

If you are a digital marketer, then odds are that you touch content production in one way or another. That also means that you're well aware of the myriad of tools out there that can help streamline development and help you produce like a pro. This post highlights a few of my favorite "content things" that I use on a daily basis to improve and streamline the production process. Let's get one thing out of the way: these are not content hacks. These are tools, plug-ins and browser extensions. "Hacking" […]

6 Steps to Boost Your Content Conversion

You can blog and publish content regularly. However, if your site content isn’t converting your website/blog readers into actual contacts – then what’s the point or value behind it? Every marketer inevitably hits a content wall and bandwidth restrictions to keep churning out blog posts, social posts, infographics, videos, podcasts…you name it. The key is to keep the content and conversion wheels in motion, even while you’re not at the actual wheel creating it.

Introducing Send Joe’s KC

Joe’s Kansas City Bar-B-Que, a long time fixture in National Barbeque Capital Kansas City, has come a long way from it’s humble roots in a neighborhood corner gas station. Joe’s has turned into a famous spot for BBQ aficionados, celebrities and fans alike. With their growth, Joe’s Kansas City recognized that their brand was underserving one large area of their growing fandom: the internet. In early 2016, Joe’s Kansas City Bar-B-Que tapped Kansas City-based digital agency, emfluence, to bring Send Joes KC BBQ to life online.

7 Reasons to Attend the Marketing Platform Conference

It's that special time of year when email and digital marketing enthusiasts gather in Kansas City for smart strategy and new features in the emfluence Marketing Platform: the emfluence Digital Marketing Conference! We're back at the snazzy Gallery event space for another year of best practices, feature announcements and of course, user feedback. We invite all marketers (users or not) to attend the emfluence Marketing Platform Conference… and we have some pretty sweet reasons why you should!  1. Email Marketing Insights: Creating the Perfect User Experience The “Trends in Email […]

Introducing Emstagrams: Meet Danae!

Here at emfluence we are all about hard work and producing award-winning campaigns for our clients. The relationships we build with our wonderful clients make us proud to be able to be part of such a great Kansas City community. When we aren’t working however, we love to get involved with our communities and live life to the fullest. To show a little bit more of our personal sides we are starting a series called Emstagrams so you can get to know the people behind the brand.

Facebook Live vs. Periscope: Live Streaming Video Goes Mainstream

We’re currently in the midst of a social arms race around live video streaming integrations and roll-outs across Facebook, Twitter, and other major social players. Live video streaming, amongst other next-generation Web innovations like virtual reality headsets, the Internet of Things (IoT), and other wearable technology, all make up what many digital experts and Web data scientists like John Markoff and Tim O’Reilly experts have already dubbed “Web 3.0.” Web 3.0 can be summarized as the “connective intelligence and learning of all Web users and devices – or all of your things talking to the other things about all of the things.”

emfluence Wins 9 Awards & Best in Show!

The 2016 KCDMA AMBIT's Award show was a great night for the emfluence team and our wonderful clients! This year, the gala was held at the Overland Park Convention Center and was themed with Broadway musicals. Our team selected the musical "How to Succeed in Business Without Really Trying" because…why not, it's important to have a little fun when celebrating all that hard work!  Best in Show! Tyler and I took home the Best in Show award for our social media campaigns and analytics dashboard work for the Center For […]

Instagram Announces 60-Second Videos

Today Instagram announced that it will be lifting its previous 15-second cap on video capabilities in favor of the new 60-second format. For a long time brands have been confined into figuring out ways to share their message on the creative social media giant in a 15-second format. With 4x that amount now available, brands have more time to get inventive but why the big change all of a sudden?

Hard Lessons in Open Engagement Campaigns

Boaty McBoatface sounds like something a kindergartner would say, or it may remind us of Theodore Tugboat, but it probably shouldn’t be the name of the $300 million dollar research vessel. As the latest instance of the internet getting the best of an advertising campaign, Boaty McBoatface takes the stage as one of many well-planned engagement campaigns that had an unplanned outcome.

Capitalizing on New Media: Deadpool, Zoolander 2 & more!

On any given day we are exposed to a multitude of advertisements every minute of every hour of every day. Whether you are hearing an ad from your music streaming service or scrolling through your newsfeed, chances are you saw at least a few ads in that short interaction. Because of the amount of advertisements we are bombarded with, breaking through the clutter is now more important than ever before. Brands from many different services and industries are finding new and innovative ways to combat the noise to get their […]

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