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Send Joe's eCommerce Website Launch

Joe's Kansas City Bar-B-Que wanted to generate awareness and interest in their new "Send Joe's Bar-B-Que" service. That included driving traffic to their website as well as increasing the time spent on site and increasing their email subscriber numbers for follow-up email marketing campaigns. See how their launch campaign turned into a DMA International ECHO Award for Best Web/Ecommerce campaign.

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Send Joe's eCommerce Website Launch
marketing budget for 2020

Top Down or Bottom Up? How to Build Your Marketing Budget for 2020

How much do you need for marketing next year? Depends. How many customers do you want?   Budgets. Such an ugly word. So… constricting. There are multiple approaches to budget-building, but most are variations of either the top-down or bottom-up approach. As you begin your 2020 marketing plans, let’s talk about the differences, benefits, and downfalls of the two most common ways to budget for your marketing expenses.   When Should We Start at the Top? The Top-Down Marketing Budget. In a top-down budgeting model, an executive team reviews data […]

WhatsApp for Business

WhatsApp Rolls Out Catalogs for Small Business

In November, Facebook rolled out a new way for SMBs to support local discovery and ecommerce in a tool you probably didn’t expect: WhatsApp.   Long known as a communication tool for your friends living overseas, WhatsApp has taken on a new face of late as users of the Facebook-owned app have taken to chatting with businesses as well. With the addition of the new tool, called Catalogs for Small Business, business owners can link their WhatsApp for Business account followers to photos and product information without having to share […]

how to build your martech stack

How to Build Your Martech Stack

It’s easy to get caught up in a dog and pony show for the next great piece of technology and the fabulous ROI that it promises. But building a solid martech stack is really about finding solutions that will help you execute on your strategy, not bending your strategy to a piece of software with shiny functionality. Strategy comes first. Technology supports strategy.   In fact, the most critical element to building a marketing tech stack isn’t marketing technology. It’s the people that the technology supports. You can spend money […]

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