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Send Joe's eCommerce Website Launch

Joe's Kansas City Bar-B-Que wanted to generate awareness and interest in their new "Send Joe's Bar-B-Que" service. That included driving traffic to their website as well as increasing the time spent on site and increasing their email subscriber numbers for follow-up email marketing campaigns. See how their launch campaign turned into a DMA International ECHO Award for Best Web/Ecommerce campaign.

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Send Joe's eCommerce Website Launch
Integrate email and SEO

6 Ways to Integrate Search Engine Marketing and Email Marketing

Email marketing and search engine marketing are the top channels for driving highly qualified traffic to your website, and they are excellent ways for prospects to easily engage with and consume your content. Both SEO and email marketing are highly dependent upon a content strategy that focuses on relevance and quality. If you are not offering highly relevant and high-quality content, email subscribers will lose interest and search engines will stop giving you the credit you deserve.   There are a lot of synergies between your email marketing strategy and […]

301 redirects

How to Find Old URLs and Create a 301 Redirect Map

Does your site have a history of revisions like adding, removing, or editing pages or updates to the site architecture or menu structure? Or did a site migration go poorly? Check out our SEO site migration checklist here. Chances are you have a lot of old URLs that were never redirected to the latest live URL. If a URL is updated or removed, you want to make sure you always 301 redirect users and search engine crawlers to the new URL or the most relevant, live location. What are 301 […]

black friday email

Start Planning for Black Friday and Cyber Monday Now

That’s right, you read the title of this… it’s time to start planning for Black Friday and Cyber Monday (referred to as BF/CM in this blog). Believe it or not, we have indeed reached that point of the year where BF/CM marketing campaign plans should be getting finalized. However, if you haven’t started on your strategy or don’t know where to start, you’ve come to the right place. Here is a guide on what you should be thinking about in order to get you setup for success this 2019 BF/CM […]

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