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Send Joe's eCommerce Website Launch

Joe's Kansas City Bar-B-Que wanted to generate awareness and interest in their new "Send Joe's Bar-B-Que" service. That included driving traffic to their website as well as increasing the time spent on site and increasing their email subscriber numbers for follow-up email marketing campaigns. See how their launch campaign turned into a DMA International ECHO Award for Best Web/Ecommerce campaign.

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Send Joe's eCommerce Website Launch
paid media durng the coronavirus pandemic

Using Paid Media During the Coronavirus Pandemic


Writing this from my home in Prairie Village (Kansas) rather than the emfluence office in the Crossroads (Kansas City, Missouri), I can only muse that the old saying “the only constant in life is change” seems like a huge understatement. COVID-19 has certainly upended all of our lives, especially those in the service, healthcare, & hospitality industries. I’m left to reflect on how this crisis is affecting the Paid Media landscape, not because it’s the most important aspect of our lives, but because sometimes it’s good to focus on what […]

Instagram Shoppable Ads

Instagram Shoppable Ads: What You Need to Know and How to Implement It


In March 2018, Instagram officially made life easier for the 70% of shopping enthusiasts – me included –who love social media and shopping online, by combining both interests into one platform and as a result, forever changing the way people shop by providing more than 130 million accounts (and counting) the ability grant their customers with the best shopping experience right from their social feed.   No longer do e-commerce brands that sell physical products have to depend solely on adding a link under their Instagram bio every time they want to […]

Marketing Tips COVID-19

5 Marketing Tips for Traversing the Coronavirus Landscape


There’s truly no need for us to restate the details of the current coronavirus conditions we find ourselves in. With many businesses feeling like they’re in a tailspin, it’s more important now than ever to take a calm, calculated look at your marketing, advertising and overall communication efforts. And while every business is different and the level to which they’ve been impacted by the pandemic varies, we’ve put together a list of universal considerations and thought starters to focus on as we all try to navigate these uncertain waters.     #1 Don’t Lose Sight  While […]

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