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Send Joe's eCommerce Website Launch

Joe's Kansas City Bar-B-Que wanted to generate awareness and interest in their new "Send Joe's Bar-B-Que" service. That included driving traffic to their website as well as increasing the time spent on site and increasing their email subscriber numbers for follow-up email marketing campaigns. See how their launch campaign turned into a DMA International ECHO Award for Best Web/Ecommerce campaign.

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Send Joe's eCommerce Website Launch
Integrate email and SEO

6 Ways to Integrate Search Engine Marketing and Email Marketing

Email marketing and search engine marketing are the top channels for driving highly qualified traffic to your website, and they are excellent ways for prospects to easily engage with and consume your content. Both SEO and email marketing are highly dependent upon a content strategy that focuses on relevance and quality. If you are not offering highly relevant and high-quality content, email subscribers will lose interest and search engines will stop giving you the credit you deserve.   There are a lot of synergies between your email marketing strategy and […]

black friday email

Start Planning for Black Friday and Cyber Monday Now

That’s right, you read the title of this… it’s time to start planning for Black Friday and Cyber Monday (referred to as BF/CM in this blog). Believe it or not, we have indeed reached that point of the year where BF/CM marketing campaign plans should be getting finalized. However, if you haven’t started on your strategy or don’t know where to start, you’ve come to the right place. Here is a guide on what you should be thinking about in order to get you setup for success this 2019 BF/CM […]

Email Variable Image

Take Email Content to the Next Level with Engaging Visuals

Still using standard, static header images in your emails? You’re allowed to have more fun than that.   In email marketing, personalization is one of the keys to a successful engagement strategy. Often when we talk about personalization, we’re talking about: Content personalization—variables that insert text based on the recipient’s profile (think “first name” or “company.”) Timing personalization—you could think of this as segmentation as well. In short, the recipient receives an email based on an action (or inaction) they have taken. Preference personalization—this could be referred to as your […]

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