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Send Joe's eCommerce Website Launch

Joe's Kansas City Bar-B-Que wanted to generate awareness and interest in their new "Send Joe's Bar-B-Que" service. That included driving traffic to their website as well as increasing the time spent on site and increasing their email subscriber numbers for follow-up email marketing campaigns. See how their launch campaign turned into a DMA International ECHO Award for Best Web/Ecommerce campaign.

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Send Joe's eCommerce Website Launch
marketing automation and paid search

4 Tips for Using Marketing Automation to Enhance Your Paid Search Strategy


Running successful, effective paid media strategies across Paid Search (Google/Bing), Paid Social (Facebook, LinkedIn, Twitter, Pinterest, etc), and online display can be a challenging task for anyone, even marketers with tons of time. For marketers tasked with dozens of items, it becomes exponentially more difficult even for the most savvy and experienced digital marketer to keep up. Using marketing automation to enhance digital paid media campaigns can create new layers of efficiency and create a more integrated strategic approach. Here are four tricks for how you can leverage marketing automation […]

transactional email best practices

What You Can—and Can’t—Do with Transactional Email


Featuring an average open rate that can be eight times higher and an audience that requires a broad opt-in policy, it’s no wonder that transactional emails have sparked your curiosity. You’re probably here because you’re looking for transactional email best practices—the rules on what you can—and can’t—do in a transactional email, and you’ve come to the right place.   Let’s dig in:   What Is a Transactional Email? Let’s start with the groundwork. If you haven’t read Dave Cacioppo’s post on The Art of the Transactional Email yet, click on […]

Social Media Ideas

No Industry Is Too Boring for Social Media: How to Get Innovative with Content


There are certainly some industries ripe to produce the razzle dazzle social media content that we love to see in our newsfeeds—the beautiful models, game-winning statistics, new movie releases, breaking news headlines. While you might think the inspiration for content may come easier in a fast-paced, highly visible, large corporation or adorable, mission-based nonprofit, it doesn’t mean social media can’t be an effective player in your marketing line-up.   Let me start off by saying “boring” is a completely subjective judgement. There is no such business that will appeal to […]

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