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Send Joe's eCommerce Website Launch

Joe's Kansas City Bar-B-Que wanted to generate awareness and interest in their new "Send Joe's Bar-B-Que" service. That included driving traffic to their website as well as increasing the time spent on site and increasing their email subscriber numbers for follow-up email marketing campaigns. See how their launch campaign turned into a DMA International ECHO Award for Best Web/Ecommerce campaign.

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Send Joe's eCommerce Website Launch

Marketing, Messaging and Muting During a National or Global Crisis

Pandemic. Protests. Election. Insurrection. Impeachment. Platforms v. Publishers.   It’s hard to believe that these and other major societal and social shifts happened in the last year alone. If you are a business owner or an individual responsible for the operations and image of a company trying to adapt to these changes, it’s been a herculean effort to even keep the doors open up to this point with so many external factors weighing upon us.   Whether it’s local business owners trying to keep their teams and businesses afloat amid […]

Inclusion in Paid Media

Inclusion in Paid Media

In Summer 2020, with the killing of George Floyd and the soul searching many of us found ourselves doing, many brands began increasing their focus on diversity and inclusion. Seemingly overnight the imagery used in social and display ads became more African American, Asian, or Hispanic (if not also more female). Even the cynics among us would have to recognize, though, that this trend should continue and should be taken seriously.   Digital advertising provides an array of options for promoting inclusion, along with an assortment of hazards to navigate. […]

Image of the WordPress Multisite Tools panel

A Step-by-Step Guide: How to Set Up a WordPress Multisite

After you decide a WordPress Multisite is the right strategic move for your website, how do you create one? If you Google “How to create a WordPress Multisite?” or “How do I convert my WordPress site to a multisite”, you will find A LOT of articles. So then why did I write another one? Is it my newfound love of writing complete sentences instead of code? Am I doing it for the glory of the clicks and likes?   Maybe a little bit of both, but the truth is—the last […]

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