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Pacejet Doubles Paid Media Conversions

Pacejet had been engaged in paid media campaigns to generate awareness and attract new prospects. They invited the emfluence team to evaluate their strategy and provide recommendations on how they could increase their lead volume without increasing spend. In the first month alone, Pacejet’s media spend was down almost 50% during ramp-up, yet conversions were up 68% month over month, conversion rate improved by 140%, and cost per conversion improved 65%.

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ios 14 privacy mandates

Apple Launches iOS 14 with New Privacy Mandates

For the past several years, the concept of increasing consumer data privacy has been gaining momentum and has been slowly impacting how marketers use your data. GDPR and CCPA regulations have driven awareness of this movement, and big data collection companies like Google, Facebook, and Apple have been shifting to meet the increasing demand for more data privacy. Last summer, Apple made the announcement that their iOS 14 update would include significant privacy updates that will affect all apps. Starting this month, these privacy updates (called App Tracking Transparency) will […]

Setting and Achieving Goals for the Holiday Season

While every marketer should have a clear goal in sight for every eventuality, there’s no marketing opportunity more significant than holiday marketing. So how will you set yourself up for success this holiday season? It’s time to think like Charles Dickens.     Holiday Marketing Plan Hear us out on this one. Ebenezer Scrooge, Dickens’ famous, festive anti-hero, provides the perfect role model for marketers looking to understand what a successful holiday season looks like. No, this doesn’t mean you need to be extra tight with your marketing budget or spend […]

Lessons from the Past Two Holiday Seasons and How They Apply This Year

The past few years have been a whirlwind for everyone, and marketing was no different. This was a time of endless adapting and pivoting in order to figure out how to navigate a sales journey in a COVID and semi post-COVID world. If there’s one thing that is for certain, it’s that consumer habits are continuing to change and it’s our job to keep up. One of the best ways to do so is to use previous holiday seasons to inform us of future strategies.    Holiday Marketing Plan: 2020 […]

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