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Pacejet Doubles Paid Media Conversions

Pacejet had been engaged in paid media campaigns to generate awareness and attract new prospects. They invited the emfluence team to evaluate their strategy and provide recommendations on how they could increase their lead volume without increasing spend. In the first month alone, Pacejet’s media spend was down almost 50% during ramp-up, yet conversions were up 68% month over month, conversion rate improved by 140%, and cost per conversion improved 65%.

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The Impact of AI on SEO: Enhancing Human Expertise with Five AI-Optimized Strategies

The human mind is hardwired to worry. It imagines all manner of situations to help you prepare for the worst-case scenario. Historically, anxiety prevented us…

5 Reasons to Use a Data-Driven Content Marketing Strategy

Leveraging data throughout marketing campaigns is a proven way to get results and the same goes for any content you create. Information is all around…

Google’s November 2023 Core Algorithm Update

On November 2nd, 2023, Google announced a broad core algorithm update, as they do a few times a year. This newest update is called the…

Latest Diversity Initiatives at emfluence

October 2023

October 2023

Our team chatted with Amy Harris the founder of KC based nonprofit, Diversibilities. Her organization is focused on giving people with cognitive disabilities a safe place to learn important life, job, and independent living skills. We dove into the topic of invisible disabilities and misconceptions and our team had the opportunity to ask Amy some important questions on promoting inclusivity and safe spaces in the workplace.

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