Writer’s Block when Blogging—we have all experienced it. We sit down and are all set to write, but we don’t know what to write about. A million different topics run through our brain, but which do we choose? What do readers want to see? How can we attract our target audience? We want to write about a topic that has meaning and will also be ranked high for organic visibility so everyone can read it and to do so we must include SEO.   How to Find Blog Topics that […]

Marketers are always talking about content—how important it is for driving leads, building brand identity, developing loyal audiences, and more. However, there’s one question every marketer must answer when it comes time for them to develop content for their own brands or clients: how much content do I really need? The short answer is that there’s no one-size-fits-all solution. There are, however, a few guidelines you can use to determine the amount of content that’s right for you and your business, and they come in two flavors: audience analysis and […]

For the past several years, the concept of increasing consumer data privacy has been gaining momentum and has been slowly impacting how marketers use your data. GDPR and CCPA regulations have driven awareness of this movement, and big data collection companies like Google, Facebook, and Apple have been shifting to meet the increasing demand for more data privacy. Last summer, Apple made the announcement that their iOS 14 update would include significant privacy updates that will affect all apps. Starting this month, these privacy updates (called App Tracking Transparency) will […]