Pivot is an understatement for 2020. Marketers and consumers were forced to change behaviors in dramatic and unexpected ways. People are resilient, though, and marketers proved again their ability to adapt and thrive in an everchanging landscapes. While vaccines are on the horizon, a return to pre-pandemic behavior probably isn’t likely for a while. What changes should we expect to continue into 2021? Virtual Events Turns out there is still value in virtual conferences. High quality live and on-demand content still managed to draw crowds. Virtual conferences eliminated the […]
Is the role of the CMO over? In Fall 2019, Forrester predicted that CMOs must broaden their view of their role or see their responsibilities divided to newly created positions, such as VP of Marketing Technology. Global corporations, including Johnson & Johnson, Uber and Coca Cola, are revisiting the role of the CMO, and in some cases eliminating it altogether. Forrester is not saying marketing is less critical to success. Rather, org structures are redefining roles to adapt to evolving marketing technology, consumer sentiment, employee expectations, talent acquisition, automation, […]
Welcome to 2020! New decade, new you. There are dozens of new trends in digital marketing every year, so I wanted to take some time to highlight a few that I think are the most important or potentially impactful (generally). These trends are personal opinion, of course. Business Intelligence and Data Analytics Drive Business Decision-Making In my personal opinion, business intelligence and advanced data analytics are probably the most important trends to follow in 2020. As digital marketers, there is no shortage of data to create compelling “data driven” […]
It’s easy to get caught up in a dog and pony show for the next great piece of technology and the fabulous ROI that it promises. But building a solid martech stack is really about finding solutions that will help you execute on your strategy, not bending your strategy to a piece of software with shiny functionality. Strategy comes first. Technology supports strategy. In fact, the most critical element to building a marketing tech stack isn’t marketing technology. It’s the people that the technology supports. You can spend money […]
What if your ads could literally stand out? What if your ads stand out so well, they appeared to be touchable as if you could physically interact? Insert 3D ads. These ads help bring an image to life and offer an interactive experience to consumers. 3D ads consist of an interactive 3D model embedded into a banner ad. These ads allow consumers to view and interact with a product from multiple angles in extreme detail. Let’s say you’re selling a pair of tennis shoes. The shoes would appear as […]
What’s now, new and next in social media for marketers? In the ever-evolving world of social media – from platforms to platform enhancements – the landscape is looking great for marketers in 2019. Let’s consider five new social media tactics to try in 2019. Tune and Improve Your Facebook Ad Targeting Ad targeting via Facebook got a great upgrade this year with the introduction of household income by U.S. ZIP code. In simple terms, this means for any given zip code, there’s an average income per household marketers […]
Latest Ranking Factors and Organic Search Trends How to appear organically in Google search is a constantly evolving process. New features appearing directly in search results, more results page real estate going to ads, and continuous algorithm updates keep marketers on their toes. Let’s look at the SEO trends to watch for in 2019. 7 Important SEO Trends in 2019 Machine learning / RankBrain Intent based content and keywords Featured snippets Crawler optimization Expertise, Authority, and Trust (E-A-T) JSON-LD schema Site usability 1. Machine learning / RankBrain From […]
“Alexa, read my emails…” Email is one of the most widely used forms of digital communication. With 54% of consumers using a voice assistant at least once a day, it’s no surprise that virtual assistants are implementing the ability to read emails. Last December, Alexa lead the charge by announcing that consumers can now check their email using Alexa’s new capabilities to read and delete emails in a Gmail, Outlook, Hotmail, or Live.com inbox. Using this new Alexa function, consumers can access the ability to have their emails […]
If you have Gmail, then your inbox just got more visual! You may have noticed that Google has made some updates to their Gmail Promotions Tab recently that allow for marketers to display their deals and discounts in a way that may have a better chance at grabbing subscriber’s attention. Visuals for Your Gmail Promo Tab This update is also geared to adding value in an efficient way to your subscriber’s inbox. Here’s how the update works: Gmail already uses machine learning to identify what it considers to be […]
As is customary for many people around this time (okay, maybe I’m a little late), it’s time to make some predictions on the biggest trends I believe will dominate 2018 SEO trends discussions in the coming year. As everyone knows, mastering the Google Dance is not easy…they keep changing the steps to keep us on our toes. Nonetheless, we’ve wrapped up the seven trends we think will come into play this year. Mobile First Index – Go Beyond Responsive On November 4th, 2016 Google began “testing” its mobile-first index. […]
I live for random holidays. Not only as a consumer, but also from a marketer standpoint. Who knew there was a National Cotton Candy Day? If you didn’t, it’s today. December 7th – you now have a valid justification to go find that sugary fluff that we classify as candy…you’re welcome. While we have survived Black Friday, Cyber Monday and Giving Tuesday, the popular shopping days don’t stop there. I’ve found a few more that you may be able to add into your Holiday Marketing Plan: Dec. 15th Free […]
Content marketing is a vast and ever-changing industry, so I thought I’d take some time to look into my crystal ball and see what the next year might bring. Naturally, I can’t actually see the future, but I like to stay as up to the minute as possible. Here are the content trends I think will dominate content marketing 2017.
It’s never too early to start forecasting what’s going to be ‘the next big thing’ in the digital marketing and tech landscape in 2017. emfluence has compiled trends and expectations from across our agency team members to bring you an array of predictions for what to look for, and more importantly plan for in 2017. The boldest prediction of all? 60% of the time our predictions are right, every time.