Are you being referenced and cited in AI-powered search engines & Large Language Models? GEO & SEO are very similar. These new tools are resulting…
Are you being referenced and cited in AI-powered search engines & Large Language Models? GEO & SEO are very similar. These new tools are resulting…
For years, Search Engine Optimization (SEO) has been almost synonymous with Google. But the digital landscape is changing and fast. Today, people search everywhere –…
“Hey, Siri, where’s the nearest ATM?” Consumers increasingly turn to voice-activated devices like smartphones or smart speakers to find information, make purchases, and engage with…
Just in case you didn’t get the memo, Search Engine Optimization (SEO) has changed. The role of the marketer in this evolution is crucial. If…
Unless you’ve been living under a rock for the past year or so, you’ll already know how AI technologies like ChatGPT are disrupting the marketing…
Search Engine Optimization (SEO) has advanced significantly in recent years. Gone are the days of simply stuffing your content with “relevant” keywords and building links…
In the world of digital marketing where every click counts, industries are turning to a variety of tactics to reach their audience at the right…
Search Engine Optimization (SEO) has always been a bit of a balancing act. The major search engines, dominated by Google and Bing, have had to…
Nothing will drive customer engagement, including website visits, registrations, and purchases quicker than a Pay Per Click (PPC) advertising campaign. However, in any competitive market,…
In an age dominated by online influencers, social media engagement and content marketing, the lines between marketing, journalism and public relations have become increasingly blurred….
The words “Content Marketing” and “Search Engine Optimization” literally trip off the tongues of many search marketers, often in the same sentence. However, it’s essential…
There is a very good reason why SEO is a difficult job. If everyone knew how to game the system, the internet would be littered…
The human mind is hardwired to worry. It imagines all manner of situations to help you prepare for the worst-case scenario. Historically, anxiety prevented us…
When I think of SEO, I imagine a road map connecting towns, cities, villages, and other destinations. Some of these connecting roads are freeways, carrying…
Meta tags are little snippets of text which are primarily used to provide information about a webpage to the various search engines and its prospective…
Many of us understand the basics (and importance) of search. There’s nothing more that we would want than to rank well on Google. Why is…
Question — when was the last time you gave some thought to accessibility when building out your website? Now as a follow up…
Marketers seem to start talking about the holidays a little earlier every year. There is always a sense of urgency relating to the most lucrative…
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” In this digital age, marketers really should have…
Every online search starts with a problem. Where can I find a hotel in London? How can I save money on my energy bills? Which…
Next generation marketing channels have been taking over by storm. Millions listen to podcasts on a daily basis while video streams across all sorts of…
What is Share of Search? Share of Search is an organic metric that allows a company to gauge their brand visibility in organic search and…
The old proverb, a watched pot doesn’t boil, doesn’t quite translate into the world of paid search. Unless you keep a close eye on your…
Dynamic content offers marketers the opportunity to deliver highly targeted content based on a range of criteria, including client personas and user behavior. For marketers…
Keywords are everything when it comes to search engine optimization (SEO) efforts. Most of us have a basic understanding that in order to rank higher…
The theme for the month is personalization and we want to tackle this topic in all realms of the marketing world, using this piece to…
Google just recently updated their published best practices for writing HTML title tags. In early August, Google started a new system of generating titles…