“Hey, Siri, where’s the nearest ATM?” Consumers increasingly turn to voice-activated devices like smartphones or smart speakers to find information, make purchases, and engage with…
“Hey, Siri, where’s the nearest ATM?” Consumers increasingly turn to voice-activated devices like smartphones or smart speakers to find information, make purchases, and engage with…
Search Engine Optimization (SEO) has always been a bit of a balancing act. The major search engines, dominated by Google and Bing, have had to…
There is a very good reason why SEO is a difficult job. If everyone knew how to game the system, the internet would be littered…
The human mind is hardwired to worry. It imagines all manner of situations to help you prepare for the worst-case scenario. Historically, anxiety prevented us…
Next generation marketing channels have been taking over by storm. Millions listen to podcasts on a daily basis while video streams across all sorts of…
Keywords are everything when it comes to search engine optimization (SEO) efforts. Most of us have a basic understanding that in order to rank higher…
The theme for the month is personalization and we want to tackle this topic in all realms of the marketing world, using this piece to…
Google just recently updated their published best practices for writing HTML title tags. In early August, Google started a new system of generating titles…
In order to be at the top and remain at the top, you must keep a close eye on your competitors. The Godfather spoke true…
Around August 17th, Google started a new system of generating titles for pages displayed in their search results. Historically, in Google’s search results, they…
Starting in June, Google began testing an article carousel in some journalist knowledge panels. (Photo Credit: Blog.Google) Google’s explanation for the update includes, “With…
The internet is a big place. According to estimates from Internet Live Stats, there are over 1.8 billion unique websites in existence today and this…
Writer’s Block when Blogging—we have all experienced it. We sit down and are all set to write, but we don’t know what to write about….
As you may have already known, Google announced late last year that they are unveiling a brand-new ranking factor for Google Search in May of…
It is easy to report on your organic traffic data. But how do you show the value of your SEO efforts? How to Measure…
If you have any experience with digital marketing, chances are that you’ve probably heard the term “link building” before, but what is it exactly? And…
Understanding link building and identifying link building opportunities is only half the battle when it comes to implementing an effective link building strategy. What really…
Contrary to popular belief, keyword research is not just for SEOs. You can use keyword research practices to get a better understanding of your audience’s…
On Thursday, May 28th, 2020 Google announced a new ranking signal that combines Core Web Vitals with their existing page experience signals (mobile-friendliness, safe-browsing, HTTPS,…
Date updated: 4/17/2020 Since the onset of the coronavirus crisis in the U.S., we have had multiple clients approach us with uncertainty and questions. How…
It’s been a few weeks since Google began rolling out its latest major search algorithm update, BERT, and many members of the SEM community still…
Does your site have a history of revisions like adding, removing, or editing pages or updates to the site architecture or menu structure? Or did…
Email marketing and search engine marketing are the top channels for driving highly qualified traffic to your website, and they are excellent ways for prospects…
SEO can boost your marketing automation efforts in these three ways: Build leads and lists through qualified organic traffic Utilize existing organic data to optimize…
For the past several years, Google has been pushing site security to webmasters. HTTPS has been an organic ranking signal since at least 2014. When…
Making some big changes to your website? Change is good! But if you aren’t careful with site migration, it could be disastrous for your SEO…
When creating content, one of the biggest challenges we have is marketers is the balance between writing for Search Engine Optimization (SEO) and writing for…