Online Retail Marketing

Based on our new normal, we can determine this year’s online holiday shopping experience will be very different in comparison to previous years. This is the time to start planning and get ready for the holiday season. This goes for all ecommerce retailers that have already open their doors post-phase I of the pandemic and those who are still in the process of doing so.   With the amount of uncertainties that lay ahead, one thing we can count on is that the holiday season formally begins with Cyber Week and […]

Understanding the relationship between ecommerce and social media is essential when it comes to building your brand, connecting with your target audience, and launching a social media strategy for ecommerce sales. As digital marketers, it is our jobs to stay on top of the latest best practices and industry trends. But let’s be honest, there is not enough time in the day to keep up with the ever-changing world of digital marketing. Which is why I’m here to help you out!   How to Build a Social Media Strategy for […]

If your retail email ROI isn’t generating the highest return of your marketing budget, you might want to take a second look at your strategies. That’s because across all industries, email ROI can be as high as 3,800% (according to the Direct Marketing Association). For retailers who have limited ways to connect with customers, that rate of return is a good goal to set.   A recent report from market intelligence firm Retail Systems Research suggests that even retailers who are good at email could be doing more to improve […]