Lessons from the Past Two Holiday Seasons and How They Apply This Year

Lessons from the Past Two Holiday Seasons and How They Apply This Year


The past few years have been a whirlwind for everyone, and marketing was no different. This was a time of endless adapting and pivoting in order to figure out how to navigate a sales journey in a COVID and semi post-COVID world. If there’s one thing that is for certain, it’s that consumer habits are continuing to change and it’s our job to keep up. One of the best ways to do so is to use previous holiday seasons to inform us of future strategies.    Holiday Marketing Plan: 2020 […]

Creating a Black Friday Email Strategy

Creating a Black Friday Email Strategy


It’s only the single most critical shopping day of the year. We’re either the shoppers fighting crowds to catch the best deals to fulfill our holiday shopping lists, or we’re the marketers behind the scenes creating the strategies that get them buying!   2017’s Black Friday represented 4.6% of revenue for the entire year’s sales, and this year, sales are projected to be better than ever. It’s important to prepare ahead of time for what’s to come, and to ensure you stand out from the competition.   That’s where a […]

5 Upcoming, Can’t Miss Holidays for Your Marketing Calendar

5 Upcoming, Can’t Miss Holidays for Your Marketing Calendar


I live for random holidays. Not only as a consumer, but also from a marketer standpoint. Who knew there was a National Cotton Candy Day? If you didn’t, it’s today. December 7th – you now have a valid justification to go find that sugary fluff that we classify as candy…you’re welcome.   While we have survived Black Friday, Cyber Monday and Giving Tuesday, the popular shopping days don’t stop there. I’ve found a few more that you may be able to add into your Holiday Marketing Plan: Dec. 15th Free […]

10 Last-Minute Holiday Email Tips for 2017

10 Last-Minute Holiday Email Tips for 2017


Ah, the holidays—the perfect time of year to cuddle up with an inbox full of offers from your favorite brands.   Thanks to email marketers, holiday shopping has become less stressful and the deals are just as good. This year alone, Black Friday online retail sales pulled in $5.03 billion, which is up almost 17% from last year’s online Black Friday sales. Online retail sales for the 2017 holiday shopping season are expected to break $100 billion.   For digital marketers, these numbers are nothing but good news. The only […]

Important Dates for Your 2014 Holiday Promotional Calendar

Important Dates for Your 2014 Holiday Promotional Calendar


It’s October 1st. Sure, we still have Halloween to look forward to, but many of you are likely planning your holiday promotions calendar, working up your ideas for email and social media campaigns. What are the benchmark dates this year (2014)? Take a peek!

important dates for your 2013 holiday promotional calendar

important dates for your 2013 holiday promotional calendar


A few of us marketers don’t have all our campaigns planned out just yet and Holiday Season kicks off next Wednesday. In fact, some retailers are starting this week since Thanksgiving is a little later this year! Here’s a look at the important dates for digital marketers in the 2013 Holiday season.

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