facebook

The world of Facebook Ads revolves around a few distinct ideas—the first being your objective, the second being your ad format, and the third being your targeting options. While many can get these mixed up, understanding the purpose of each of these will help you understand how Facebook Ads work and how to sort through the many different types to create an effective engagement tool.    Facebook Ad Objectives The ad objectives refer to your goals as a business owner. There are 15 objectives that business owners can choose from […]

Learning the intricacies of Facebook is not something you can master overnight, especially when there are so many factors involved in making a post great in the eyes of your users, and a different set of factors that make it great in the eyes of Facebook’s algorithm.     Luckily, the objective is similar with both, and that’s engagement. Getting a feel for engaging content while figuring out the tips and tricks of Facebook from its tools to its algorithms may be a bit of a learning curve, but it is […]

We’d all love for our Facebook posts to work exactly like we have in mind, showing up exactly when and where we want them to and to the exact (and large) audience we are targeting. Unfortunately for us marketers, Facebook has a mind of its own and we are left to keep up where we can.   To effectively manage our social campaigns on this platform, we need to learn how to think like Facebook. This means understanding what works and what doesn’t, and what that looks like to the […]

Whether you use social media or not, there’s a good chance your target audience does and would be delighted to see you slide into their view. But don’t just go posting away here, there and everywhere. Learning where, when and how often to post can be the difference in being annoying or showing up at the right time and place. Before determining the frequency, you’ll need to identify the location or the social media platform on which your audience will most likely interact. And, to do this, you’ll need to […]

2020 has been a challenging year for small businesses, to say the least. Let’s face it, every year is tough when you’re running a small business, but COVID has made 2020 even worse. Well, finally, there’s some good news for small business owners. Facebook has introduced a free tool called “Paid Online Events”.   What Is Facebook’s New Paid Online Events Tool? While there’s no doubt that they will profit from the tool in the future, Facebook says it will offer the new service for free for at least the […]

In August 2019, Facebook released a new feature that makes it easier for businesses to chat with customers in Messenger. Facebook claims that their new lead generation in Messenger can assist businesses develop customer relationships.   According to Facebook, with Messenger you can: Reach the right prospects Ask the right questions Easily remind people to complete questions Nurture leads where they spend time Instantly close the loop with unqualified leads Integrate with your CRM   I don’t know about you, but that last bullet makes me incredibly happy as a […]

In August, Facebook became the latest big name to jump into the original video content category with its new Watch tab. Content, which is produced for Facebook by partners, earns Facebook 45% of ad break revenue (partners get to keep the additional 55%). It’s a move designed to keep more eyeballs on Facebook for longer, which is to say more data—and opportunities—to sell to advertisers. We asked Jr. Account Coordinator Jesse Eiskina to share her rundown of the new feature and what marketers should expect.   If you haven’t noticed […]

So, You Decided to Run Terrestrial Radio Ads… Why: You wanted to achieve mass reach, with a low CPM, to reach a captive audience. You know your target demo is there, and 93% of U.S. adults still listen to AM/FM radio each week! It’s a no-brainer, right? Right? Radio listening is quite literally “wireless”. There is no meter to measure actual usage. There are no tickets sold, there are no circulations audited. There is no quantifiable “click-through” to point back to. The ratings systems of Nielson, Arbitron and holding companies […]

We’re currently in the midst of a social arms race around live video streaming integrations and roll-outs across Facebook, Twitter, and other major social players. Live video streaming, amongst other next-generation Web innovations like virtual reality headsets, the Internet of Things (IoT), and other wearable technology, all make up what many digital experts and Web data scientists like John Markoff and Tim O’Reilly experts have already dubbed “Web 3.0.” Web 3.0 can be summarized as the “connective intelligence and learning of all Web users and devices – or all of your things talking to the other things about all of the things.”

What You Need to Know About Facebook’s New Audience Optimization Tool