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Whether you use social media or not, there’s a good chance your target audience does and would be delighted to see you slide into their view. But don’t just go posting away here, there and everywhere. Learning where, when and how often to post can be the difference in being annoying or showing up at the right time and place. Before determining the frequency, you’ll need to identify the location or the social media platform on which your audience will most likely interact. And, to do this, you’ll need to […]

2020 has been a challenging year for small businesses, to say the least. Let’s face it, every year is tough when you’re running a small business, but COVID has made 2020 even worse. Well, finally, there’s some good news for small business owners. Facebook has introduced a free tool called “Paid Online Events”.   What Is Facebook’s New Paid Online Events Tool? While there’s no doubt that they will profit from the tool in the future, Facebook says it will offer the new service for free for at least the […]

In August 2019, Facebook released a new feature that makes it easier for businesses to chat with customers in Messenger. Facebook claims that their new lead generation in Messenger can assist businesses develop customer relationships.   According to Facebook, with Messenger you can: Reach the right prospects Ask the right questions Easily remind people to complete questions Nurture leads where they spend time Instantly close the loop with unqualified leads Integrate with your CRM   I don’t know about you, but that last bullet makes me incredibly happy as a […]

In August, Facebook became the latest big name to jump into the original video content category with its new Watch tab. Content, which is produced for Facebook by partners, earns Facebook 45% of ad break revenue (partners get to keep the additional 55%). It’s a move designed to keep more eyeballs on Facebook for longer, which is to say more data—and opportunities—to sell to advertisers. We asked Jr. Account Coordinator Jesse Eiskina to share her rundown of the new feature and what marketers should expect.   If you haven’t noticed […]

So, You Decided to Run Terrestrial Radio Ads… Why: You wanted to achieve mass reach, with a low CPM, to reach a captive audience. You know your target demo is there, and 93% of U.S. adults still listen to AM/FM radio each week! It’s a no-brainer, right? Right? Radio listening is quite literally “wireless”. There is no meter to measure actual usage. There are no tickets sold, there are no circulations audited. There is no quantifiable “click-through” to point back to. The ratings systems of Nielson, Arbitron and holding companies […]

We recently partnered with client Boulevard Brewing Co. on a paid media campaign around their annual beer and music festival, BOULEVARDIA – including Facebook’s Canvas Ad Units. Based on the results we saw, we are full Canvas converts – and it’s not the Boulevard beer talking.

We’re currently in the midst of a social arms race around live video streaming integrations and roll-outs across Facebook, Twitter, and other major social players. Live video streaming, amongst other next-generation Web innovations like virtual reality headsets, the Internet of Things (IoT), and other wearable technology, all make up what many digital experts and Web data scientists like John Markoff and Tim O’Reilly experts have already dubbed “Web 3.0.” Web 3.0 can be summarized as the “connective intelligence and learning of all Web users and devices – or all of your things talking to the other things about all of the things.”

What You Need to Know About Facebook’s New Audience Optimization Tool