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The world of Facebook Ads revolves around a few distinct ideas—the first being your objective, the second being your ad format, and the third being…

Learning the intricacies of Facebook is not something you can master overnight, especially when there are so many factors involved in making a post great…

We’d all love for our Facebook posts to work exactly like we have in mind, showing up exactly when and where we want them to…

Whether you use social media or not, there’s a good chance your target audience does and would be delighted to see you slide into their…

2020 has been a challenging year for small businesses, to say the least. Let’s face it, every year is tough when you’re running a small…

In August 2019, Facebook released a new feature that makes it easier for businesses to chat with customers in Messenger. Facebook claims that their new…

In August, Facebook became the latest big name to jump into the original video content category with its new Watch tab. Content, which is produced…

So, You Decided to Run Terrestrial Radio Ads… Why: You wanted to achieve mass reach, with a low CPM, to reach a captive audience. You…

We’re currently in the midst of a social arms race around live video streaming integrations and roll-outs across Facebook, Twitter, and other major social players. Live video streaming, amongst other next-generation Web innovations like virtual reality headsets, the Internet of Things (IoT), and other wearable technology, all make up what many digital experts and Web data scientists like John Markoff and Tim O’Reilly experts have already dubbed “Web 3.0.” Web 3.0 can be summarized as the “connective intelligence and learning of all Web users and devices – or all of your things talking to the other things about all of the things.”

What You Need to Know About Facebook’s New Audience Optimization Tool