Email still performs better than any other owned channel, but inbox access is no longer guaranteed. Mailbox providers have become smarter, filters more sensitive, and…
Email still performs better than any other owned channel, but inbox access is no longer guaranteed. Mailbox providers have become smarter, filters more sensitive, and…
Email is still the most reliable channel in the digital toolkit, but most brands only scratch the surface of what it can do. A good…
Artificial intelligence (AI) is changing the landscape of industries everywhere with the financial services sector being no exception. The rapid adoption of these technologies enhances…
Another day, another European regulation that companies in the United States have to comply with – and for once, we are not talking about GDPR….
Complacency is a dangerous thing. As anyone who used to work in the newspaper industry, rented videos at Blockbuster, or sold camera film will tell…
Apple has officially rolled out iOS 18.2, and with it come some major updates to the native Mail app. As both an email strategist and…
Apple iOS updates come and go, but until recently, they have largely left the Apple Mail app alone. This might have been a case of…
Everyone seems to be talking about how Artificial Intelligence (AI) and Machine learning (ML) are revolutionizing how marketers reach and engage their audiences. But who’s…
There’s been a lot of buzz lately about moves by Google, including potentially blocking tracking pixels, which some people believe could hasten the decline of…
There’s a lot of chatter in email marketing circles about Google following in Apple’s footsteps and changing the way they handle email tracking pixels in…
Leveraging email effectively can be a game-changer for any industry, manufacturing included. From enhancing customer relationships to driving sales and brand awareness, email marketing is…
Another day, another huge Apple iOS update causing panic and confusion in the email marketing community. But before we abandon our email marketing lists and…
Above the fold is a phrase popularized by designers, editors and advertising sales professionals in the print newspaper industry. It refers to space at the…
Email marketing has been and continues to be a powerful tool for businesses to connect with their customers and foster brand loyalty while driving growth….
If you are anything like me, you’ll find yourself in the analytics suite of your email marketing platform within minutes of sending a campaign. There…
Ten months ago, Apple rolled out its Mail Privacy Protection (MPP) update for users of its iOS15, iPadOS 15, and shortly after, macOS 12 Monterey…
Great email marketing campaigns don’t start with a killer subject line or a compelling call to action. Instead, they begin with an objective. The fact…
With so many people in the email marketing industry focused on list size, it’s sometimes difficult to remember that email success is primarily based on…
When a marketing technology has been around for as long as email, it’s all too easy to visualize a sudden change in the eco-system, such…
Today, conventional banks and credit unions have an ever-growing pool of competition. Thanks to the emergence of more and more challenger “banks” like Simple, Chime…
Good news for email marketers: according to a 2019 Twilio study, email and SMS are customers’ preferred methods of communication. The survey, which covered about…
Marketing departments within healthcare organizations face a unique challenge: balancing the need for personalized communication without running afoul of HIPAA guidelines. Often, the challenge isn’t…
Congratulations, you’ve taken the first steps to taking your manufacturing business to the next level with the use of email marketing! That’s right, email is…
So you’re thinking it’s time to evaluate your email marketing program. Maybe you’re concerned that trends have changed, your content is outdated, or that you’re…
Still using standard, static header images in your emails? You’re allowed to have more fun than that. In email marketing, personalization is one of…
Email marketing and search engine marketing are the top channels for driving highly qualified traffic to your website, and they are excellent ways for prospects…
“If we have data, let’s look at data. If all we have are opinions, let’s use mine,” former Netscape CEO Jim Barksdale emfluence partners with…