When the United States sneezes, the world catches a cold. This statement is particularly true in the world of digital technology. America is, after all,…
Data Privacy
Where Are We Months After Apple’s Mail Privacy Protection (MPP) Went Into Effect?
Ten months ago, Apple rolled out its Mail Privacy Protection (MPP) update for users of its iOS15, iPadOS 15, and shortly after, macOS 12 Monterey…
Why HIPAA Compliance is Important Across All Digital Marketing Channels
As more of everything we do is conducted online, digital privacy should be something that everyone takes more seriously. This is because we know that…
CPRA v CCPA: The Difference and Why It Matters
Another day, another acronym. If anything has defined the role of an email marketer in the last five years, it’s the constant rollout of new…
Apple iOS 15 Mail Privacy Protection and the Evolution of Email Marketing
When a marketing technology has been around for as long as email, it’s all too easy to visualize a sudden change in the eco-system, such…
Strategies for Ads in the Cookieless Future
If you’re a digital marketer and have been residing anywhere but under a rock, you’ve heard about browsers phasing out third-party cookies by 2022. What…
Apple Launches iOS 14 with New Privacy Mandates
For the past several years, the concept of increasing consumer data privacy has been gaining momentum and has been slowly impacting how marketers use your…
Does My Company Need to Have a Cookie Policy or Consent Banner?
From news sites to ecommerce stores and forums to social media, if you spend any amount of time on the web, you’ve almost certainly been…
A Guide to HIPAA for Email Marketers
Marketing departments within healthcare organizations face a unique challenge: balancing the need for personalized communication without running afoul of HIPAA guidelines. Often, the challenge isn’t…
GDPR One Year In: What We’ve Learned
A little more than a year ago, the European Union’s General Data Protection Regulation (GDPR) went into effect. As most of you know, GDPR lays…
What the California Consumer Protection Act Means for Marketers
Do you market to consumers in California? You probably need to get to know CCPA. Even if you don’t, the new law could be the…
GDPR and Google Analytics: What You Need to Know
On May 25th, the European Union’s General Data Protection Regulation (GDPR) will be officially in effect. The GDPR is designed to update the rules on…
GDPR: Kinda Sucks for Marketers, but Pretty Good for Consumers
Like it or not, the European Union General Data Protection Regulation (GDPR) is coming very soon. The legislation is designed to put control into the…