GDPR One Year In: What We’ve Learned

GDPR One Year In: What We’ve Learned


A little more than a year ago, the European Union’s General Data Protection Regulation (GDPR) went into effect. As most of you know, GDPR lays out a set of rules designed to protect personal data and privacy for citizens of the European Union (EU) and the European Economic Area (EEA). Under the rules, any organization operating within the EU must adhere to strict conditions when collecting personal data, and must also protect that data from theft, exploitation, and abuse. Organizations must also track all data breaches and report these to […]

What the California Consumer Protection Act Means for Marketers

What the California Consumer Protection Act Means for Marketers


Do you market to consumers in California? You probably need to get to know CCPA. Even if you don’t, the new law could be the model for others states to quickly follow suit. Forbes is calling the measure “a wake-up call for everybody in tech.”   The California Consumer Protection Act (CCPA), which takes effect in 2020, is the strongest privacy legislation in the United States. The California law protects the consumer privacy of California residents and affects every major corporation who collects data on California citizens. In its current […]

GDPR and Google Analytics: What You Need to Know

GDPR and Google Analytics: What You Need to Know


On May 25th, the European Union’s General Data Protection Regulation (GDPR) will be officially in effect. The GDPR is designed to update the rules on personal data collection and retention and will significantly alter how all organizations can handle customer information. Check out Dave Cacioppo’s previous blog post covering the broader impact of GDPR for Marketers. This post is going to be focused on a more granular facet of the impact of GDPR – Google Analytics (in truth, all web analytics platforms).   What Does GDPR Mean for Google Analytics? […]

GDPR: Kinda Sucks for Marketers, but Pretty Good for Consumers

GDPR: Kinda Sucks for Marketers, but Pretty Good for Consumers


Like it or not, the European Union General Data Protection Regulation (GDPR) is coming very soon. The legislation is designed to put control into the hands of consumers regarding how their personally identifiable information (PII) is obtained, used and shared. Most would agree that giving consumers control is the right thing to do. It does, however, present some significant challenges for businesses, including non-EU based companies, who do business with or market to individuals who are part of the EU.   GDPR consumer advantages:   Increased security. Companies are required […]

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