I don’t want to live in a world without cookies. Obviously, I’m talking about the chocolate chip variety. As a marketer, I’ve already come to…
I don’t want to live in a world without cookies. Obviously, I’m talking about the chocolate chip variety. As a marketer, I’ve already come to…
There’s been a lot of buzz lately about moves by Google, including potentially blocking tracking pixels, which some people believe could hasten the decline of…
There’s a lot of chatter in email marketing circles about Google following in Apple’s footsteps and changing the way they handle email tracking pixels in…
When the United States sneezes, the world catches a cold. This statement is particularly true in the world of digital technology. America is, after all,…
Ten months ago, Apple rolled out its Mail Privacy Protection (MPP) update for users of its iOS15, iPadOS 15, and shortly after, macOS 12 Monterey…
As more of everything we do is conducted online, digital privacy should be something that everyone takes more seriously. This is because we know that…
Another day, another acronym. If anything has defined the role of an email marketer in the last five years, it’s the constant rollout of new…
When a marketing technology has been around for as long as email, it’s all too easy to visualize a sudden change in the eco-system, such…
If you’re a digital marketer and have been residing anywhere but under a rock, you’ve heard about browsers phasing out third-party cookies by 2022. What…
For the past several years, the concept of increasing consumer data privacy has been gaining momentum and has been slowly impacting how marketers use your…
From news sites to ecommerce stores and forums to social media, if you spend any amount of time on the web, you’ve almost certainly been…
Marketing departments within healthcare organizations face a unique challenge: balancing the need for personalized communication without running afoul of HIPAA guidelines. Often, the challenge isn’t…
A little more than a year ago, the European Union’s General Data Protection Regulation (GDPR) went into effect. As most of you know, GDPR lays…
Do you market to consumers in California? You probably need to get to know CCPA. Even if you don’t, the new law could be the…
On May 25th, the European Union’s General Data Protection Regulation (GDPR) will be officially in effect. The GDPR is designed to update the rules on…
Like it or not, the European Union General Data Protection Regulation (GDPR) is coming very soon. The legislation is designed to put control into the…