Dive into the realm of innovative campaigns fueled by Microsoft Dynamics or your CRM data, amplified by marketing automation. From intuitive cross-sell initiatives based on…
Data Marketing
Understanding Predictive Marketing Analytics and How to Implement It In Your Business
There is no such thing as a bad idea. But in business, some ideas are clearly better than others. When your ideas are based on…
Data’s Role in Each Stage of the Customer Journey
Data is crucial to what we do. After all, how can we best design experiences for our customers if we have no idea what’s working…
Zero-Party Data: The Benefits of Listening to Your Clients
You don’t need to be a data scientist to understand the concept of zero-party data. According to Forrester Research, who coined the term, it’s essentially…
Types of Customer Data and How to Manage Them
The mathematician and data science entrepreneur Clive Humby coined the phrase, “Data is the new oil,” but it took a marketer to really put that…
Big Data and Marketing Automation
Regardless of your organization’s marketing budget, there is one thing that marketers are never short of—data. Every customer touchpoint creates a constant flow of valuable…