Privacy isn’t a roadblock for marketers—it’s a turning point. At emfluence, we see this moment not as a loss, but as a reset. First-party data, the information your customers…
Privacy isn’t a roadblock for marketers—it’s a turning point. At emfluence, we see this moment not as a loss, but as a reset. First-party data, the information your customers…
Dive into the realm of innovative campaigns fueled by Microsoft Dynamics or your CRM data, amplified by marketing automation. From intuitive cross-sell initiatives based on…
If you’ve previously dismissed the concepts of “Big Data” and “Gamification” as industry buzzwords describing marketing strategies only available to the most sophisticated organizations—think again….
There is no such thing as a bad idea. But in business, some ideas are clearly better than others. When your ideas are based on…
Data is crucial to what we do. After all, how can we best design experiences for our customers if we have no idea what’s working…
You don’t need to be a data scientist to understand the concept of zero-party data. According to Forrester Research, who coined the term, it’s essentially…
The mathematician and data science entrepreneur Clive Humby coined the phrase, “Data is the new oil,” but it took a marketer to really put that…
Regardless of your organization’s marketing budget, there is one thing that marketers are never short of—data. Every customer touchpoint creates a constant flow of valuable…
Data fluidity is a strategy that ensures your data flows freely throughout your entire marketing organization and is available whenever and wherever it is needed….