While the financial industry’s focus is the products and services provided to customers and clients, it’s not just about the best loans, interest rates, or…
Banking and Finance
Financial Marketing: Creating Campaigns that Resonate with Younger Generations
If you’re in the financial industry, you’ve probably noticed a shift in the way younger generations approach banking. Gen Z and Millennials are quickly becoming…
Financial Marketing: Leveraging Voice Search to Reach Your Audience
“Hey, Siri, where’s the nearest ATM?” Consumers increasingly turn to voice-activated devices like smartphones or smart speakers to find information, make purchases, and engage with…
Financial Marketing: How Effective Customer Journey Maps Boost Client Satisfaction
It’s no joke that customer expectations can be sky-high, regardless of the industry you’re in. However, when the topic of money comes into play, the…
Top Challenges Banks Are Facing in Digital Marketing and How to Tackle Them
As traditional industries go, the banking sector has been more successful than most in building a hybrid business model that spans its branches’ physical brick-and-mortar…
Content Marketing Tips for Banks
Successful content marketing is all about solving problems. If you work in the banking industry, this should be music to your ears. That’s because there…
5 Must-Have Onboarding Emails That Banks and Credit Unions Should Send In Sequence
Today, conventional banks and credit unions have an ever-growing pool of competition. Thanks to the emergence of more and more challenger “banks” like Simple, Chime…
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