Weekly Emsights: COVID-19 Edition

Weekly Emsights: COVID-19 Edition


Can’t make it to one of our Weekly Emsights Q&A sessions? We’re recording as many of these as possible so that you can have them in one handy spot. We’re putting together this series based on your feedback, so if there’s a topic you’d like to see us cover about how the pandemic has impacted digital marketing, be sure to ask us in the comments section. Week Two: Diagnosing Dips in Organic Traffic   Week Three: Pivoting Your Content Strategy with Authenticity   Week Four: Rebalancing Your Email Strategy During […]

How to Update Your Email Strategy During a Pandemic (or Any Crisis)

How to Update Your Email Strategy During a Pandemic (or Any Crisis)


Good news for email marketers: according to a 2019 Twilio study, email and SMS are customers’ preferred methods of communication. The survey, which covered about 2,500 global buyers, showed that 83% of consumers preferred emails over other communication channels (although texts were more popular for urgent messages like delivery notifications or appointment reminders).   While the study is definitely favorable for email as a channel, it uncovers quite a few warning signs that can help guide email marketers through shifting strategies during a crisis—like the one we’re currently experiencing with […]

Meet LaToya Rozof: emfluence’s new HR Manager

Meet LaToya Rozof: emfluence’s new HR Manager


emfluence is excited to welcome LaToya Rozof to the role of HR Manager! In her role, LaToya will oversee employee engagement, hiring, and in her own words, making sure we continue to have fun without breaking any laws.   LaToya joins us as an HR superstar with a passion for fashion. She has 13 years of HR experience and has expertise in employment law, employee relations, and HR strategy. One of her favorite work tasks is finding ways to help make the workplace a destination and not a dread (a […]

emfluence Joins Microsoft Advertising Partners Program

emfluence Joins Microsoft Advertising Partners Program


Who still uses Bing these days? We do!   We’re pleased to announce that emfluence has been invited to join the Microsoft Advertising Partners Program! Over the last six months, we’ve been prioritizing training and certification for our team, as well as ramping up our efforts on Microsoft Advertising (formerly Bing Ads). Results have followed, as we’ve been able to allocate budget from Google to Microsoft for most of our clients.   Tactically speaking, moving accounts to Microsoft Ads is easy – it connects directly with Google Ads to import […]

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