DM Injury Law Agency of Record Transition Strengthens Marketing Results and Business Growth

The Challenge

DM Injury Law, a fast growing personal injury law firm, made a bold and strategic decision to transition away from a legal-industry-specific marketing agency in search of a more flexible, transparent, and results-driven partnership with a goal to gain greater control over their website, improve lead acquisition, and drive measurable growth through digital channels. 

While the legal space was a new vertical for the team, we embraced the challenge and dove deep into the unique nuances of the industry. From understanding the competitive SEO background to navigating the world of legal paid advertising, we quickly identified areas for immediate and long-term impact. 

DM Injury Law needed more than a vendor; they needed a proactive partner who could not only match but outperform previous benchmarks, all while rebuilding their digital infrastructure and aligning every effort to a unified, data-driven growth strategy. 

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The Solution

We launched a full-service, integrated approach from day one, focused on elevating every facet of DM Injury Law’s digital ecosystem. Our strategy included: 

• Targeted Paid Media Campaigns. We deployed highly targeted ad campaigns focused on high-converting geographic areas and service-specific keywords. 
• SEO Overhaul and Content Strategy. We conducted an audit, improved local SEO presence, and developed content tailored to search behavior.  
• Conversion Focused Web & Email Strategy. We introduced strategies for capturing and engaging leads and upgraded website functionality to support conversions. 
• True Ownership and Control. We transitioned DM Injury Law to a flexible, fully owned digital platform, ensuring they have full visibility and autonomy over their site, assets, and performance data moving forward. 

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The Results

The result was a dramatic performance lift in just months. 

• 59% Increase in Signed Cases: DM Injury Law saw a substantial increase in qualified leads and case signings after our strategy was implemented. 
• Enhanced Strategy Visibility: Our transparent reporting and strategic collaboration gave the DM Injury Law team deeper insight into marketing performance and ROI. 
• Full Autonomy Over Website Infrastructure: We transitioned the firm to a fully owned and flexible digital platform, empowering their team with full control moving forward.