The pandemic impacted industries everywhere and led to disruptions in the supply chain, foot traffic, and overall revenue for businesses of all kinds. As a result, Nazdar SourceOne was faced with multiple challenges in 2020. Being a retailer that relies on large producers and in-person events, Nazdar experienced a period of decline as the United States went into quarantine. After a difficult year and a loss in ecommerce and in-person sales due to retailers closing shop, Nazdar sales and revenue needed to bounce back in 2021 to retain and exceed goals.
Nazdar SourceOne | 2020 | 2021 |
ROAS | 4226% | 6407% |
Sales Volume Increase over prior year | 1% | 22% |
Organic revenue increase over prior year | (negative) | 33% |
Paid revenue increase over prior year | (negative) | 30% |
Total Revenue increase over prior year | (negative) | 33% |
Average Transaction value vs. prior year | (negative) | 14% |