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Pacejet Doubles Paid Media Conversions

Pacejet had been engaged in paid media campaigns to generate awareness and attract new prospects. They invited the emfluence team to evaluate their strategy and provide recommendations on how they could increase their lead volume without increasing spend. In the first month alone, Pacejet’s media spend was down almost 50% during ramp-up, yet conversions were up 68% month over month, conversion rate improved by 140%, and cost per conversion improved 65%.

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Adapting SEO Strategies to Google & Bing’s Latest AI Advancements


As the digital landscape continues to evolve, staying at the forefront of SEO is more important than ever. Google & Bing’s recent advancements in AI…

The Impact of AI on SEO: Enhancing Human Expertise with Five AI-Optimized Strategies


The human mind is hardwired to worry. It imagines all manner of situations to help you prepare for the worst-case scenario. Historically, anxiety prevented us…

Apple iOS 18 Mail App Updates: What Email Marketers Need to Know


Apple has officially rolled out iOS 18.2, and with it come some major updates to the native Mail app. As both an email strategist and…

The Cookieless Future is Here: What Marketers Need to Know in 2025


I don’t want to live in a world without cookies. Obviously, I’m talking about the chocolate chip variety. As a marketer, I’ve already come to…

Latest Diversity Initiatives at emfluence

Book Club: Homegoing by Yaa Gyasi

Book Club: Homegoing by Yaa Gyasi

February brought back a Diversity Committee and Book Club collaboration with emfluencers diving into the pages of Homegoing by Yaa Gyasi. This historical fiction follows different generations of a family divided by slavery with one storyline taking place in war-torn Ghana while the other follows events in America. The team explored themes of racism, colonization, family, and conversation centered on how the book’s narratives continue to resonate with the fight for racial justice and understanding today.

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