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Pacejet Doubles Paid Media Conversions

Pacejet had been engaged in paid media campaigns to generate awareness and attract new prospects. They invited the emfluence team to evaluate their strategy and provide recommendations on how they could increase their lead volume without increasing spend. In the first month alone, Pacejet’s media spend was down almost 50% during ramp-up, yet conversions were up 68% month over month, conversion rate improved by 140%, and cost per conversion improved 65%.

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Adapting SEO Strategies to Google & Bing’s Latest AI Advancements


As the digital landscape continues to evolve, staying at the forefront of SEO is more important than ever. Google & Bing’s recent advancements in AI…

The Impact of AI on SEO: Enhancing Human Expertise with Five AI-Optimized Strategies


The human mind is hardwired to worry. It imagines all manner of situations to help you prepare for the worst-case scenario. Historically, anxiety prevented us…

Financial Marketing: Creating Campaigns that Resonate with Younger Generations


If you’re in the financial industry, you’ve probably noticed a shift in the way younger generations approach banking. Gen Z and Millennials are quickly becoming…

Financial Marketing: Leveraging Voice Search to Reach Your Audience


“Hey, Siri, where’s the nearest ATM?”  Consumers increasingly turn to voice-activated devices like smartphones or smart speakers to find information, make purchases, and engage with…

Latest Diversity Initiatives at emfluence

Book Club: Homegoing by Yaa Gyasi

Book Club: Homegoing by Yaa Gyasi

February brought back a Diversity Committee and Book Club collaboration with emfluencers diving into the pages of Homegoing by Yaa Gyasi. This historical fiction follows different generations of a family divided by slavery with one storyline taking place in war-torn Ghana while the other follows events in America. The team explored themes of racism, colonization, family, and conversation centered on how the book’s narratives continue to resonate with the fight for racial justice and understanding today.

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