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Pacejet Doubles Paid Media Conversions

Pacejet had been engaged in paid media campaigns to generate awareness and attract new prospects. They invited the emfluence team to evaluate their strategy and provide recommendations on how they could increase their lead volume without increasing spend. In the first month alone, Pacejet’s media spend was down almost 50% during ramp-up, yet conversions were up 68% month over month, conversion rate improved by 140%, and cost per conversion improved 65%.

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Adapting SEO Strategies to Google & Bing’s Latest AI Advancements


As the digital landscape continues to evolve, staying at the forefront of SEO is more important than ever. Google & Bing’s recent advancements in AI…

The Impact of AI on SEO: Enhancing Human Expertise with Five AI-Optimized Strategies


The human mind is hardwired to worry. It imagines all manner of situations to help you prepare for the worst-case scenario. Historically, anxiety prevented us…

Beyond Campaigns: How Customer Service and Digital Marketing Unite to Transform User Experience


For years, I’ve championed the idea that the customer service team plays one of the most pivotal roles in any successful marketing strategy. They are…

Latest Diversity Initiatives at emfluence

Book Club: The Brief and Wondrous Life of Oscar Wao

Book Club: The Brief and Wondrous Life of Oscar Wao

Another Diversity Committee and Book Club initiative led to a lively discussion of Junot Diaz’s book The Brief and Wondrous Life of Oscar Wao. Moderated by Jake Siu, a member of the emfluence team, we dove into themes of free will, identity, race, and decolonization

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