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Pacejet Doubles Paid Media Conversions

Pacejet had been engaged in paid media campaigns to generate awareness and attract new prospects. They invited the emfluence team to evaluate their strategy and provide recommendations on how they could increase their lead volume without increasing spend. In the first month alone, Pacejet’s media spend was down almost 50% during ramp-up, yet conversions were up 68% month over month, conversion rate improved by 140%, and cost per conversion improved 65%.

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The Impact of AI on SEO: Enhancing Human Expertise with Five AI-Optimized Strategies


The human mind is hardwired to worry. It imagines all manner of situations to help you prepare for the worst-case scenario. Historically, anxiety prevented us…

Maximizing the Impact of Your Digital Marketing Campaigns with AI and Machine Learning 


Everyone seems to be talking about how Artificial Intelligence (AI) and Machine learning (ML) are revolutionizing how marketers reach and engage their audiences. But who’s…

Enhancing User Experience Through Website Optimization


It doesn’t matter how much money you spend on online marketing; if your website offers visitors a poor user experience, you’ll struggle to see a…

Latest Diversity Initiatives at emfluence

September Diversity Event

September Diversity Event

Our very own analytics strategist, Jake Siu, hosted a presentation on the topic of immigration in America, focusing on the past, the present, and the power of perception. During his time with the team, he shared some of the key themes of discrimination and pulled together data dispelling misconceptions about immigrants. We learned about bias, media sensationalism, and more during this insightful hour.

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