Struggling to attract the right kinds of leads from your paid search campaigns? Tough to target leads can be a great fit for pay per lead advertising. If you’re in a market where good leads are hard to find or the cost per click is really competitive, pay per lead advertising can help you acquire high-quality leads at a predictable cost.
What Is Pay Per Lead Advertising?
When compared with other forms of paid media, pay per lead advertising is a form of cost-per-acquisition (CPA) advertising. Instead of paying for impressions or clicks, the “acquisition” is a form submission, sale, subscription, or other conversion that allows the advertiser to capture a lead. The referral partner (advertiser) gets paid for generating a predetermined amount of leads each month for the client. Pay per lead advertising involves a more direct, transparent relationship between the lead and the company generating the leads.
The emfluence Pay Per Lead Process
If you are looking for a very particular prospect, pay per lead advertising costs may actually be lower than costs associated with competitive pay per click campaigns, and often the quality of leads is much higher. When launching pay per lead campaign, we’ll talk to you about the specific parameters of your ideal prospect and how many leads you want to receive each month. Based on your input, we’ll handle the landing page development and the digital marketing costs associated with PPC or organic search optimization.
From there, we’ll work with your team to create a digital marketing plan that delivers the leads you want in the timeframe requested. Here’s the best part: you only pay for those qualified leads delivered to you based on the criteria previously set.
Is Pay Per Lead a good fit for your business?
Whether or not pay per lead services are a good fit for your brand completely depends on you, your business, and what you are looking to achieve from outsourced lead generation. We work with many different types of businesses and industries.
Lead Generation Industries We Serve:
- IT Services and Technology Companies (Hardware & Software)
- Marketing Agencies
- Professional Services/Consulting
- Healthcare, Medical, & Pharmaceutical
- Banking/Credit Union/Financial Services
- Industrial & Manufacturing
- Media & Publishing
- Consumer Products (Retail & Wholesale)
- Legal Services
- Real Estate
- Travel & Hospitality
How Pay Per Lead Advertising Works
Pay per lead marketing is a performance-based marketing program that is based entirely on a mutual agreement for the “per action” fee of our services. Whether you are talking about a pay per call, pay per lead, or pay per sale (or any other model you can name), the general premise of performance-based marketing is that you only pay when we deliver your end action. Typically, this is a pay per lead process where we acquire leads for your business for a set fee. The parameters of that agreement are defined before we ever start working.