The Pay Per Lead Process
Wondering what makes Pay Per Lead Advertising different from traditional paid search or paid media campaigns? Here’s how it works:
The Search
Buyer Begins the Search
Pay Per Lead Services begin with a generic search. 71% of B2B decision makers begin their buying research with a generic search, and we prepare our landing pages and search presence to appear in the searches you’re targeting.Buyer Explores Your Microsites
Your prospective buyer explores the microsites and/or landing pages we set up for your company.The Conversion
emfluence Captures Leads for Your Company
We capture leads for your company by driving qualified traffic to specific landing pages. The prospective buyer completes a web form to request a consultation from your business.Qualifying the Lead
What qualifies a lead? We work with you to set the exact criteria you need on your landing page content and lead generation form to ensure your lead is qualified.Lead Delivery
Real-time Lead Delivery
The prospective buyer fits your qualifications and has committed to discussing your product or service.Response
We’ll ensure you get the lead in real-time so that you can contact the lead post-qualification–which means they’re more likely to become an opportunity.