Jake Siu

Jake Siu, Digital Marketing Analyst, supports the Analytics team by tracking online marketing trends, creating dashboards, collecting and analyzing data, and working with strategists to develop strategic campaigns. He has an edge at creating statistical models, forecasting, segmenting data, and finding actionable insights. Outside of being a data analyst, Jake loves electronic music, hitting the gym, and saying “yes” to travelling to new places. He also loves a good psychology or behavioral economics book.

Go-To Karaoke Song

Imagine by John Lennon, of course; it’s a classic. Jake probably won’t always hit the right notes , but after a couple drinks, he will feel like he does.