What’s the Difference between CSAT, NPS and CES Surveys?

What’s the Difference between CSAT, NPS and CES Surveys?


If you’re looking for a way to truly understand how your customers are feeling about their experience with your brand, it could be time to consider adding a customer satisfaction survey to your marketing mix.   Be warned, however, that not all customer satisfaction surveys are alike. Unless you’re familiar with surveys – the audience, the timing, the purpose – it’s easy to use the terms Customer Satisfaction (CSAT) and Net Promoter Score (NPS) interchangeably, and it’s quite possible that you’ve never engaged with a Customer Effort Score (CES) survey. […]

Surveys: When, What, and How to Use Them

Surveys: When, What, and How to Use Them


Let’s start by covering the basics – what is a survey? A survey is defined as a research method used for collecting data from a pre-defined group of respondents to gain information and insights on various topics of interests. That’s just a long-winded way of saying that surveys can be used to collect data. And as marketers, we LOVE data! The more data we have, the more targeted we can make our messaging to specific audience segments.   When to Use Surveys in your Marketing Campaign There are so many […]

Just Landed: 5 “Other” Ways to Use Landing Pages

Just Landed: 5 “Other” Ways to Use Landing Pages


When we talk about landing pages in digital marketing, it’s usually from an SEO perspective – which page did people land on first when they arrived at your website? Ideally this is the page that most closely matches what the consumer is looking for, so that their path to conversion is as short as possible. If you’re a retailer, you want consumers to land on the product order page within one or a few clicks. If you’re a thought leader in your industry, you’re probably sending out links to your […]

The Future of Branch Banking: Start Collecting Info Now

The Future of Branch Banking: Start Collecting Info Now


Over the last year, I’ve attended a few banking conferences and a hot topic that’s often brought up is the future of the bank branch. In a recent survey performed by Javelin Strategy and Research, 23% of consumers said they prefer to bank online over the in-branch experience. 40% of millennials would consider banking without a branch, according to Accenture. While banks have responded to the growing demand for online banking preferences, such as mobile deposit, the big question is what is to become of branch banking? Source: Accenture Last […]

survey says: best practices for creating a great online survey

survey says: best practices for creating a great online survey


Delving into the world of digital surveys? Here are 6 quick tips for creating online surveys so you can get better feedback from your respondents.

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