Let’s start by covering the basics – what is a survey? A survey is defined as a research method used for collecting data from a pre-defined group of respondents to gain information and insights on various topics of interests. That’s just a long-winded way of saying that surveys can be used to collect data. And as marketers, we LOVE data! The more data we have, the more targeted we can make our messaging to specific audience segments. When to Use Surveys in your Marketing Campaign There are so many […]
When we talk about landing pages in digital marketing, it’s usually from an SEO perspective – which page did people land on first when they arrived at your website? Ideally this is the page that most closely matches what the consumer is looking for, so that their path to conversion is as short as possible. If you’re a retailer, you want consumers to land on the product order page within one or a few clicks. If you’re a thought leader in your industry, you’re probably sending out links to your […]
Over the last year, I’ve attended a few banking conferences and a hot topic that’s often brought up is the future of the bank branch. In a recent survey performed by Javelin Strategy and Research, 23% of consumers said they prefer to bank online over the in-branch experience. 40% of millennials would consider banking without a branch, according to Accenture. While banks have responded to the growing demand for online banking preferences, such as mobile deposit, the big question is what is to become of branch banking? Source: Accenture Last […]
Delving into the world of digital surveys? Here are 6 quick tips for creating online surveys so you can get better feedback from your respondents.