I keep hearing the word “ideation” thrown around these days—usually in the same sentence as an AI tool like ChatGPT. It’s all well and good…
Artificial Intelligence
Beyond Keywords: Embracing ‘Search Everywhere’ Optimization
For years, Search Engine Optimization (SEO) has been almost synonymous with Google. But the digital landscape is changing and fast. Today, people search everywhere –…
AI-Driven Ad Buying: Balancing Automation with Transparency
Buying advertising and successfully placing the right message in front of the right person at the right time has always been a complex game. In…
How Will AI Impact Search and Gated Content?
Unless you’ve been living under a rock for the past year or so, you’ll already know how AI technologies like ChatGPT are disrupting the marketing…
Maximizing the Impact of Your Digital Marketing Campaigns with AI and Machine Learning
Everyone seems to be talking about how Artificial Intelligence (AI) and Machine learning (ML) are revolutionizing how marketers reach and engage their audiences. But who’s…
The Future of SEO: Preparing for AI-Driven Search
Search Engine Optimization (SEO) has always been a bit of a balancing act. The major search engines, dominated by Google and Bing, have had to…
Mastering AI Prompt Creation in Digital Marketing
In today’s fast-paced world of digital marketing, using artificial intelligence (AI) is becoming more and more important. AI tools, especially those that can create content,…
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