When it comes to online search results, there’s a big difference between finding something and finding what you’re actually looking for. A successful search engine optimization, or SEO, strategy, should focus on creating an experience for website visitors that directly answers the questions they’re searching for. As a premier Google Partner, emfluence improves brands’ searchability through a combination of link building, paid search, SEO, display advertising, and fostering influencer relationships. The emfluence Search Team has more than twenty years of combined digital marketing experience and has spoken at the annual emfluence And Then Some Conference, as well as SEMP, KCDMA, the Social Media Club of Kansas City and more. They come armed with the knowledge and experience to give a thoughtful presentation packed with actionable insights that focus on user experience, relevancy and searchability.

SEO, PPC and Paid Media Topics

Choose from one of our prepared topics (listed below) or reach out to us to develop a topic that works best for your audience:

    • Building a Content Strategy with Authenticity
    • SEO Current Trends
    • Technical SEO
    • How SEO Can Boost Your Marketing Automation Efforts
    • Integrating SEO, Paid Media and Email for eCommerce Success
    • Choosing the Right Social Advertising Platform
    • Programmatic Advertising 101

Speakers That Cover Search Marketing

SEO Strategist
Evan Yule, SEO Strategist, is responsible for optimizing clients’ organic visibility in search. This includes analyzing current site and competitor performance and conducting optimizations via keyword research, content ideation, metadata and schema creation, technical recommendations, link building campaigns, and more. He has over 7 years of digital marketing experience working with clients ranging from local businesses to major pharmaceutical brands. Evan is one of emfluence And Then Some Conference’s highest rated speakers, year after year.

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Paid Media Strategist
Erik Dahlstrom, Paid Media Strategist, is responsible for placing & optimsing digital paid media campaigns for clients. This includes Paid Search on Google & Bing, Google Display Network, Paid Social on Facebook, Twitter, & LinkedIn, and just about anywhere else you can buy ad placement on the internet. He’s been in Digital Media for 13 years working in a number of verticals. Erik has spoken at the emfluence And Then Some Conference, for KCDMA’s local programming events, for the Social Media Club of Kansas City, SEMPO Kansas City, and for the CRMUG and Channel Marketing Alliance.

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Director of Search
As Director of Search, Dave Anderson is responsible for delivering effective content, SEO, PPC and PPL campaigns to emfluence’s clients. He coordinates the efforts of the search engine marketing team to optimize client webpages, drive up search rankings and maximize returns on search engine and social ad spends. Dave has spoken at the emfluence And Then Some Conference, for KCDMA, SEMPO, and the Social Media Club of Kansas City, among others.

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