In the spirit of giving this season, we thought we’d share a few bonus How-To Holiday tips:
In the spirit of giving this season, we thought we’d share a few bonus How-To Holiday tips:
The holidays are in full swing, at least according to the retailers filling our inboxes and mailboxes and news feeds. And it’s no wonder: some retailers make 25% to 40% of annual sales during the holidays, and 2010 holiday sales are expected to be up 2.3% to $447.1 billion this year. How do you keep up the energy for an eight-week holiday season? It’s all about timing. From when you send your offers to how many days between reminders to which offers work best at which times of the season… Here’s a suggestion on a holiday calendar with timely offers.
Ok, so after reviewing some basic AdWords reports, you’ve managed to identify some pain points, make some bid changes, maybe even add and remove some keywords. All these changes are made and should help you on the way to having an effective paid search campaign that will deliver the results you’re looking for.
What else can you do?
Google makes a lot of data available to you within the AdWords interface that can give you additional insight into the true performance of your campaign.
The Search Marketing Expo in New York City (SMX – East) has invited emfluence VP of Digital Strategy, Todd Sandoval, to speak on a panel about Mobile Search Advertising in October.
Imagine if your website had more than one doorway, i.e. the home page. What if you could roll out a welcome mat at each page of your site, making it possible for Joe Searcher to come in via the page that is most interesting to him?
Optimize your page well, friends, and it’s possible. So, how do you pick which keywords to target with Search Engine Optimization? How many terms can you optimize a single page or section for?
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