Instagram Stories as a Content Format: Influencing B2C and B2B Audiences

Instagram Stories as a Content Format: Influencing B2C and B2B Audiences


If you boil a great marketer down to their essence, you’ll find a storyteller. They share ideas, entertain and inform, as a way to guide them down a specific path towards a satisfactory conclusion.    There are many ways a marketer can tell a story. Some create exquisitely crafted and highly complex content-led marketing workflows that would put Leo Tolstoy’s War and Peace to shame. Others produce content that has more in common with Charles M. Schulz’s Peanuts comic strip.    As a marketing format, Instagram Stories might have more in common […]

How Often Should You Post to Social Media?

How Often Should You Post to Social Media?


Whether you use social media or not, there’s a good chance your target audience does and would be delighted to see you slide into their view. But don’t just go posting away here, there and everywhere. Learning where, when and how often to post can be the difference in being annoying or showing up at the right time and place. Before determining the frequency, you’ll need to identify the location or the social media platform on which your audience will most likely interact. And, to do this, you’ll need to […]

Anything You Can Do, Digital Can Do Better | Radio Edition

Anything You Can Do, Digital Can Do Better | Radio Edition


So, You Decided to Run Terrestrial Radio Ads… Why: You wanted to achieve mass reach, with a low CPM, to reach a captive audience. You know your target demo is there, and 93% of U.S. adults still listen to AM/FM radio each week! It’s a no-brainer, right? Right? Radio listening is quite literally “wireless”. There is no meter to measure actual usage. There are no tickets sold, there are no circulations audited. There is no quantifiable “click-through” to point back to. The ratings systems of Nielson, Arbitron and holding companies […]

Instagram Stories: The Snap Fight is On

Instagram Stories: The Snap Fight is On


Is it obvious that Instagram Stories is a Snapchat rip off? Absolutely. Does it matter? Not in the least. If you already have Instagram, you now have the feature power of Snapchat behind it. Without the trouble of building and managing a completely separate channel and audience.

Instagram Announces 60-Second Videos

Instagram Announces 60-Second Videos


Today Instagram announced that it will be lifting its previous 15-second cap on video capabilities in favor of the new 60-second format. For a long time brands have been confined into figuring out ways to share their message on the creative social media giant in a 15-second format. With 4x that amount now available, brands have more time to get inventive but why the big change all of a sudden?

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