It’s never too early to start forecasting what’s going to be ‘the next big thing’ in the digital marketing and tech landscape in 2017. emfluence has compiled trends and expectations from across our agency team members to bring you an array of predictions for what to look for, and more importantly plan for in 2017. The boldest prediction of all? 60% of the time our predictions are right, every time.
Is it obvious that Instagram Stories is a Snapchat rip off? Absolutely. Does it matter? Not in the least. If you already have Instagram, you now have the feature power of Snapchat behind it. Without the trouble of building and managing a completely separate channel and audience.
Gen-Z members are breaking the molds of Millennials that came before them. Marketers need to be on notice with this up and coming generation now that they are entering the workforce. They have purchase power, knowledge and you are going to have to work to get them as customers. Gen-Z have expressed distinct differences in their behaviors and preferences, but they are also continuing down certain paths that have been laid out by Millennials.