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Pacejet Doubles Paid Media Conversions

Pacejet had been engaged in paid media campaigns to generate awareness and attract new prospects. They invited the emfluence team to evaluate their strategy and provide recommendations on how they could increase their lead volume without increasing spend. In the first month alone, Pacejet’s media spend was down almost 50% during ramp-up, yet conversions were up 68% month over month, conversion rate improved by 140%, and cost per conversion improved 65%.

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Adapting SEO Strategies to Google & Bing’s Latest AI Advancements


As the digital landscape continues to evolve, staying at the forefront of SEO is more important than ever. Google & Bing’s recent advancements in AI…

The Impact of AI on SEO: Enhancing Human Expertise with Five AI-Optimized Strategies


The human mind is hardwired to worry. It imagines all manner of situations to help you prepare for the worst-case scenario. Historically, anxiety prevented us…

Data Fatigue is Real: How to Simplify Your Marketing Reports 


There’s nothing more useful to a marketer than decent data. Understanding how well your marketing campaigns resonate with your audience and drive success is key…

Are The Marketing Channels We Know and Love Living on Borrowed Time? 


Complacency is a dangerous thing. As anyone who used to work in the newspaper industry, rented videos at Blockbuster, or sold camera film will tell…

Latest Diversity Initiatives at emfluence

April Diversity Event

April Diversity Event

Our topic of focus in April was DEI. In our diversity discussion, we covered everything from misconceptions to the current climate of DEI. We spent time recapping initiatives we’ve been proud of and the results that came with them, while also re-emphasizing our commitment to diversity and support for our team. We strongly believe that our people drive our culture, and that diversity fuels the innovation and success at emfluence.

More about diversity at emfluence

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