The emfluence Blog

It might sound counterintuitive to describe a digital marketing medium as “human”, but by its nature, social media is a very human marketing channel. It’s…

On December 12th, 2024, Google announced a broad core algorithm update, as they do a few times a year. This newest update is called the…

Apple iOS updates come and go, but until recently, they have largely left the Apple Mail app alone. This might have been a case of…

As the digital landscape continues to evolve, staying at the forefront of SEO is more important than ever. Google & Bing’s recent advancements in AI…

For years, I’ve championed the idea that the customer service team plays one of the most pivotal roles in any successful marketing strategy. They are…

Search Engine Optimization (SEO) has advanced significantly in recent years. Gone are the days of simply stuffing your content with “relevant” keywords and building links…

Everyone seems to be talking about how Artificial Intelligence (AI) and Machine learning (ML) are revolutionizing how marketers reach and engage their audiences. But who’s…

It doesn’t matter how much money you spend on online marketing; if your website offers visitors a poor user experience, you’ll struggle to see a…

There’s been a lot of buzz lately about moves by Google, including potentially blocking tracking pixels, which some people believe could hasten the decline of…

As entrepreneurs and marketers, we are often tasked with the challenge of predicting the future. Some risk takers (you might call them gamblers) will happily…

There’s a lot of chatter in email marketing circles about Google following in Apple’s footsteps and changing the way they handle email tracking pixels in…

Leveraging email effectively can be a game-changer for any industry, manufacturing included. From enhancing customer relationships to driving sales and brand awareness, email marketing is…

In the fast-paced world of marketing, leveraging analytics has become not just a competitive advantage but a necessity. Industries of all sorts are turning to…

In the world of digital marketing where every click counts, industries are turning to a variety of tactics to reach their audience at the right…

Another day, another huge Apple iOS update causing panic and confusion in the email marketing community. But before we abandon our email marketing lists and…

Successful content marketing is often all about demonstrating how your organization can solve a particular set of problems for a specific type of customer. If…

There can be few other industries where marketing can have such a positive impact on its target market than in the healthcare sector. Seriously, as…

Search Engine Optimization (SEO) has always been a bit of a balancing act. The major search engines, dominated by Google and Bing, have had to…

While the digital marketing industry has rapidly evolved into a mature and powerful route to market for many different types of businesses, its trajectory hasn’t…

Above the fold is a phrase popularized by designers, editors and advertising sales professionals in the print newspaper industry. It refers to space at the…

As traditional industries go, the banking sector has been more successful than most in building a hybrid business model that spans its branches’ physical brick-and-mortar…

Successful content marketing is all about solving problems. If you work in the banking industry, this should be music to your ears. That’s because there…

There are no two ways to look at it: marketing your business is difficult. It always has been, and as the digital landscape in which…

In today’s fast-paced world of digital marketing, using artificial intelligence (AI) is becoming more and more important. AI tools, especially those that can create content,…

In this final blog post of our customer journey deep dive, we explore the Advocacy Stage. This phase is where satisfied customers become advocates, recommending…

The marketing experts at emfluence are basically time travelers. As we help our clients reach their marketing objectives, we’ve got to look to the future,…

In this blog post, we decode the Conversion Stage of the customer journey, a pivotal phase where prospects transition into committed customers. We’ll explore key…