If you’ve previously dismissed the concepts of “Big Data” and “Gamification” as industry buzzwords describing marketing strategies only available to the most sophisticated organizations—think again….
The emfluence Blog
How to Design Social Campaigns for Each Stage of the Customer Journey
Clients constantly tell me that they “don’t get” social media. That’s a shame because it really isn’t rocket science. Social media is just an extension…
What to Do Now to Get Your Socials Ready for the Holiday Season
There can be a lot of pressure and expectations when it comes to the holidays — not just for consumers looking to top off their…
Social Media Business Mistakes to Avoid
If you were of recent belief that social media is not the right platform for you or your demographic but are now seeking advice on…
5 Must-Have Onboarding Emails That Banks and Credit Unions Should Send In Sequence
Today, conventional banks and credit unions have an ever-growing pool of competition. Thanks to the emergence of more and more challenger “banks” like Simple, Chime…
A Guide to HIPAA for Email Marketers
Marketing departments within healthcare organizations face a unique challenge: balancing the need for personalized communication without running afoul of HIPAA guidelines. Often, the challenge isn’t…
Audience Targeting Guide for Google Ads, Facebook, CRM, & More!
Early on in my career, my peers and I focused a lot on individual keyword bids. If Cost Per Action was too high, lower your…
The 2017 Digital Trends Forecast
It’s never too early to start forecasting what’s going to be ‘the next big thing’ in the digital marketing and tech landscape in 2017. emfluence has compiled trends and expectations from across our agency team members to bring you an array of predictions for what to look for, and more importantly plan for in 2017. The boldest prediction of all? 60% of the time our predictions are right, every time.
6 Steps to Boost Your Content Conversion
You can blog and publish content regularly. However, if your site content isn’t converting your website/blog readers into actual contacts – then what’s the point or value behind it? Every marketer inevitably hits a content wall and bandwidth restrictions to keep churning out blog posts, social posts, infographics, videos, podcasts…you name it. The key is to keep the content and conversion wheels in motion, even while you’re not at the actual wheel creating it.
emfluence Wins 13 KCDMA AMBIT Awards
Last week, emfluence and our wonderful clients won 13 KCDMA AMBIT awards for excellence in targeted, measurable marketing – 2 more than last year! emfluencers…
emfluence — and Friends — at the AMPS 2015
The emfluence crew loves any occasion to celebrate great work, but was especially excited to attend the first-ever AMPS Awards — an awards show put on by the Social Media Club of Kansas City, where awards were judged by fellow social media professionals on those points that mean the most when you’re really in the business. emfluence and our pals (client) SPIN! Pizza were thrilled to have gotten a few nods from people we admire.
3 must-have automated emails
Automated emails used to be just for advanced marketers, business-to-business sales cycles and bigger retail companies. Now, every marketer should have at least three basic…
emfluencer Dave and client Mercedes-Benz of KC to speak at EEC14
emfluence CEO, David Cacioppo and our client Kris Nielsen from Soave Automotive Group/Mercedes-Benz of Kansas City will be speaking at the 2014 Email Evolution Conference in Miami, January 23.