The emfluence Blog

Did you know most of your data in Google Analytics may lie to you unless you know exactly how to interpret it correctly? Many times,…

It’s easy to get caught up in a dog and pony show for the next great piece of technology and the fabulous ROI that it…

emfluence is excited to welcome LaToya Rozof to the role of HR Manager! In her role, LaToya will oversee employee engagement, hiring, and in her…

Looking for a way to easily and effectively communicate with your prospects and clients? Email is the perfect channel for the job!   When used…

Move over, B2C. Ecommerce isn’t just for you anymore. B2B ecommerce sales through online marketplaces and websites are on the rise, growing 11% in the…

If you’ve heard my position on CRM systems before, it should come as no surprise that I firmly believe marketers should have at least a…

Featuring an average open rate that can be eight times higher and an audience that requires a broad opt-in policy, it’s no wonder that transactional…

emfluence is delighted to welcome Joe Ramsey to the role of Customer Success Director! In this role, Joe will be responsible for nurturing long-term relationships…

Re-building websites costs money and time. The trick to approval is justifying the expense. It has been my experience that rarely is the decision to…

It’s only the single most critical shopping day of the year. We’re either the shoppers fighting crowds to catch the best deals to fulfill our…

As a digital marketing agency, we are highly focused on identifying strategies and tactics that will work to drive further engagement and conversion online. We…

You know the value in attending the emfluence And Then Some Conference. But how do you relay that effectively when asking for your company’s support…

Summer vacation is almost here, but don’t swap your shoes for flipflops just yet. For marketers in higher education, this is the perfect time to…

How to evaluate your email mistakes so that you can use that information to become a better email marketer. At some point, everyone sends a…

Once upon a time, community banks and credit unions cornered the market on personalized communications and a neighbor-to-neighbor experience for their customers. But now, with…

Quality over quantity is usually a solid life motto to live by, and your newsletter email list shouldn’t be any different. If you want to…

There’s hidden revenue potential in your existing customer base, and you can upsell using CRM data to find it. Welcome to the art of upselling…

Call it customer retention, customer loyalty, or brand affinity: what we’re really after as marketers boils down to one word, and that word is love….

What Gets Measured Gets Managed – A FREE Content Calendar For SEO and Social Media Peter Drucker was a legendary business thinker. If you’ve never…

Like it or not, the European Union General Data Protection Regulation (GDPR) is coming very soon. The legislation is designed to put control into the…

Are you subscribed to a regular or daily roundup email of some kind? Office Snapshots has been a favorite of mine since before we moved…

If you’re talking about a CRM system, love isn’t usually the first word that comes to mind. It’s not uncommon for CRM to be a…

If your retail email ROI isn’t generating the highest return of your marketing budget, you might want to take a second look at your strategies….

Ah, the holidays—the perfect time of year to cuddle up with an inbox full of offers from your favorite brands. Thanks to email marketers, holiday…

No one has perfected email marketing. If they have, I hope they are enjoying retirement on a beach and have the urge to pass along…

I set out to answer an age-old social media question with this blog post: is there any truth to the claim that social media platforms…

Ah, the spam filter: an email marketer’s nemesis. Finding our way through that filter and into the inbox keeps us email marketers on our toes—and…