Congratulations, you’ve taken the first steps to taking your manufacturing business to the next level with the use of email marketing! That’s right, email is…
The emfluence Blog
Google’s March 2024 Core Algorithm Update
On March 5th, 2024, Google announced a broad core algorithm update, as they do a few times a year. This newest update is called the…
Mastering AI Prompt Creation in Digital Marketing
In today’s fast-paced world of digital marketing, using artificial intelligence (AI) is becoming more and more important. AI tools, especially those that can create content,…
A Year in Review: A Recap of 2023’s Transformative Marketing Trends
The marketing experts at emfluence are basically time travelers. As we help our clients reach their marketing objectives, we’ve got to look to the future,…
Prepping for Customer Journey Mapping
Join me in my latest video on the customer journey as I lead you through crucial steps to prep for a mapping session, highlighting the…
Big Data and Gamification: How to Play It Smart
If you’ve previously dismissed the concepts of “Big Data” and “Gamification” as industry buzzwords describing marketing strategies only available to the most sophisticated organizations—think again….
Play It Up with Gamification on Your Interactive Website
If there’s one goal that businesses aim for when it comes to marketing, it is to create content, campaigns, and webpages that capture the attention…
How to Leverage Marketing Analytics for a Better Customer Journey
Marketing analytics plays a pivotal role in helping businesses track their progress and achieve their objectives. Leveraging data-driven insights is essential for achieving business success….
Competitive PPC Analysis Guide for Each Stage of the Customer Journey
Nothing will drive customer engagement, including website visits, registrations, and purchases quicker than a Pay Per Click (PPC) advertising campaign. However, in any competitive market,…
What Email Marketing KPIs Say About a Customer’s Stage in the Customer Journey
Email marketing has been and continues to be a powerful tool for businesses to connect with their customers and foster brand loyalty while driving growth….
How to Create an Email Newsletter That Helps Shorten Your Customer Journey
An email marketing newsletter is a beautiful thing. Quick and easy to set up, incredibly cost-effective to send, and when done right, hugely profitable compared…
Understanding the Customer Journey Stages and How to Leverage Them
Mapping out and understanding the stages of your customer’s journey is a key aspect of creating a successful marketing strategy. This is essential because this…
Social Media: The Key to Inbound Marketing Success
Social media sits alongside content and email marketing in an ecosystem that I like to call the holy trinity of inbound marketing. When the power…
Understanding Predictive Marketing Analytics and How to Implement It In Your Business
There is no such thing as a bad idea. But in business, some ideas are clearly better than others. When your ideas are based on…
Understanding B2B Lead Generation and Strategies
Regardless of your industry, lead generation is one of the pivotal aspects of growth and success. While it’s an integral part of any marketing funnel,…
Don’t Leave Data on the Table: How to Leverage Business Insights from Your Digital Marketing Analytics
Mark Twain once famously quoted British Prime Minister Benjamin Disraeli as saying, “There are three kinds of lies: Lies, Damned Lies, and Statistics.” Highlighting the…
Level Up Your Inbound Marketing Strategy with Email Marketing
Inbound marketing works on the principle that some of your customers may wish to avoid being actively sold to. Instead, they want to do their…
Local Marketing Strategies for Success
One of the top priorities for marketers is targeting and engaging audiences. That doesn’t just apply nationally but should also apply locally. And, for some…
Thriving Locally: A Comprehensive Guide to Hyperlocal Social Media Marketing
As marketers, we’re always up for exploring innovative ways to reach new audiences and connect with current ones. Driving local engagement with target audiences can…
CMS and Web Development
In today’s digital landscape, it’s more important than ever to have a strong web presence that speaks to your audience on the front end while…
Harnessing Your Email Marketing Analytics for a Better ROI
If you are anything like me, you’ll find yourself in the analytics suite of your email marketing platform within minutes of sending a campaign. There…
Navigating Paid, Owned and Earned Media
In an age dominated by online influencers, social media engagement and content marketing, the lines between marketing, journalism and public relations have become increasingly blurred….
What to Look for in a Marketing Automation Agency
Marketing automation is an essential tool that helps businesses streamline their marketing efforts and drive significant results. There’s a lot to manage here from choosing…
Analytics for Better Business Decision Making
“Those that fail to learn from history are doomed to repeat it.” This often-cited Winston Churchill quote is as valid today as it was when…
The Impact of Social Media on the Customer Experience
Social media has become an integral part of the customer experience especially in this day and age where many things have gone digital. These platforms…
Will ChatGPT Replace SEO Strategy?
There is a very good reason why SEO is a difficult job. If everyone knew how to game the system, the internet would be littered…
Rebuilding Business Relationships Through Social Media
Social media is a powerful tool with ways to connect people unlike ever before. Customers are able to interact with businesses in real time and…