The emfluence Blog

Want to make your content marketing tasks a bit easier in 2019? Start the year off fresh with a content inventory.   Wait, What’s a…

Looking for ways to add visual content to your social messages and email campaigns? It’s easy to ❤ the personality emojis and gifs can bring…

If you’re reading this blog I’m sure that by now you’ve done some research and have heard the phrase, “Content is King.” Well, for most…

Once upon a time, community banks and credit unions cornered the market on personalized communications and a neighbor-to-neighbor experience for their customers. But now, with…

When creating content, one of the biggest challenges we have is marketers is the balance between writing for Search Engine Optimization (SEO) and writing for…

What Gets Measured Gets Managed – A FREE Content Calendar For SEO and Social Media Peter Drucker was a legendary business thinker. If you’ve never…

If you’re wondering whether you’re working from a content strategy or simply doing content marketing, there are four important questions you can ask yourself to…

Meet InspiroBot, the internet’s first artificial intelligence bot solely dedicated to generating unlimited inspirational quotes.   The results are an intriguing mix of terrifying, hilarious,…

Regularly publishing quality content can be difficult for any business, even those with a wealth of marketing resources. It’s so easy to put content creation…

We’ve all stumbled across content that is a little too transparent with its goal. We’ve read a blog post that feels like an exhausting sales…

Content marketing is a vast and ever-changing industry, so I thought I’d take some time to look into my crystal ball and see what the next year might bring. Naturally, I can’t actually see the future, but I like to stay as up to the minute as possible. Here are the content trends I think will dominate content marketing 2017.

It’s easy to think that your favorite search engine knows everything. It’s our go-to source for new information, after all. You “Google” everything you don’t know, and Google always has an answer.

But there is one critical thing that search engines don’t know, and it can completely change the way content marketers think about content creation.

Search engines still don’t know what you are going to search for.

These days, content is everywhere. The internet is practically overflowing with content. There are think pieces and think pieces analyzing think pieces. There are recap and prediction videos for your favorite TV shows (Who hasn’t seen the latest Game of Thrones fan theory?) There’s even content discussing the value of content itself, the category under which this blog post would fall.

If you are a digital marketer, then odds are that you touch content production in one way or another. That also means that you're well…

You can blog and publish content regularly. However, if your site content isn’t converting your website/blog readers into actual contacts – then what’s the point or value behind it? Every marketer inevitably hits a content wall and bandwidth restrictions to keep churning out blog posts, social posts, infographics, videos, podcasts…you name it. The key is to keep the content and conversion wheels in motion, even while you’re not at the actual wheel creating it.

No matter what your situation is, no matter how large or small your company is, viewing the big picture is key to creating an all encompassing content strategy.

Here's how to implement an effective content strategy solution for the busy content creator! We all know content is the key building block to a…

More and more, audience members want to spend their time and money with brands that create a relationship. Companies offering valuable content for consumers, in…

As Google relies on a wider variety of link and social sources, content marketing has taken the cake. Yet another Google algorithm was released in…

In a digitally reliant society with screens on screens, are you sure you’re paying attention to the right information? As marketers, making sure the data…

How do you define your brand? Trick question! It doesn’t matter what you’re thinking. More importantly, how does your audience think of your brand? I’m…

I’ve had the revelation that after all of that hard work becoming “grownups”, it turns out, just like our high school years, the Internet is a popularity contest. Practicing general SEO is kind of like enrolling and beginning high school classes; using link building techniques is like getting noticed by the “cool” kids.

Nexgate’s report also noted that 1 in every 200 social media post are considered by consumers to be spam. It’s difficult to have a substantial ROI, if your followers think your posts contain spam, meaning it is seen as overly promotional or irrelevant. Try these 5 tips to prevent sabotaging your own social media content marketing.

Headlines are more important now than ever, thanks to social media. Think about what is shared when you Tweet, post to Facebook, or share a link on LinkedIn. What auto-populates when you click “Tweet This” above an article? Usually, it’s the headline. And if it can’t capture attention in 100 characters or less, that share isn’t working as hard for you as it could.

This is the first of 3-part blog series on shaping your social media strategy. Step 1: creating social content that is current and fits your overall marketing strategy.

Social media is a powerful force in how brands are perceived, received, shared and discussed and I’d argue that content is at the crux of that. Social Media Marketers have a challenge on their plate: we have to come up with the great content to support our brilliant marketing strategies. If you’re like me, you’ve had that day where you just think, “What the heck do I talk about?”

Let’s face it, you will not be the only skeptic reading this post.  Knowing that when it comes to multi-touch B2B marketing efforts – where some industries…

Congratulations, you’ve taken the first steps to taking your manufacturing business to the next level with the use of email marketing! That’s right, email is…